How to market your music site using digital marketing and SEO in Cottonwood Station Arizona 86503

The internet has opened up amazing possibilities to promote our music in Cottonwood Station, and enables you to experiment and let your creativity roam free! The secret to success is to learn from the promotions you run, make changes, and fine-tune them to your unique objective. Let’s examine some basic techniques that you can use to market your craft using SEO and social media as a part of the strategy.


1. Gig more to get known


With modern technology it’s now possible to create and distribute music entirely in the confines of your home. Just because you can release something online doesn’t mean it’s the best way. In fact, live interactions are still extremely important in the music industry.


Playing live is an excellent way to market your music. Tell your fans that you’ll be playing a new song, and tell them you’ll be playing the entire album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.


If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use gigs to grow a fanbase in states or countries you haven’t been to yet.


Before you pursue a music distribution deal you may want to read this article.


2. Leverage social media


We all use social media, including your fans. But, you may not be using it to its max potential to promote your art. Social media is not only a promotional platform which is why you should keep 8 out of 10 posts light, fun and interesting. Let your fans to see your real personality.


If you’re in the studio, release short updates on social media. Tell a story about your experience that day, post a photo of the mixer getting zaney, or post a short clip (Facebook live works great) of a 3rd take where you finally nailed the part. These things aren’t obviously promotional, but they are hugely engaging and let your fans know what’s happening.


3. Advertise and sell your music on your profile


Your website shouldn’t be a static thing. It should be ever adapting and changing to reflect milestones in your career. You want your fans stopping by your site as often as possible. The more they are on your site, the higher the chances they will buy an album, merch, tickets, or other product you have available.


If you’re just starting out, you may not have a lot of big updates other than the occasional new release and concert. Running a blog is a great solution. It’s fairly easy to set up a blog on the homepage of your website. Most sites like Bandzoogle, Wix, Wiseintro, and WordPress, have excellent blog capabilities. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the story behind certain songs, new lyrical ideas, or a funny story, even a run-down of the gear you use.


Ensure that your site is optimized to be found on Google. You may not know that you can promote your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Cottonwood Station search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com


4. Tweak the interest of relevant music blogs


If you want to promote your music, it isn’t just about sharing with your audience. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.


Do research, find blogs that cover your style of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to always ask what you can do for them first. Maybe you can author a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.


5. Collaborate with local musicians


Partnering is an often overlooked part of music promotion. It’s a great way to get your art in front of more people and grow your fan base. You can collaborate on pretty much anything. Just make sure you collaborate with artists whose fans would also appreciate your music. Choose to work with artists in a similar genre or with a similar fan profile.


You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.


6. Build your email list with digital marketing promotion and SEO


Your email list is an extremely valuable tool to market your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.


Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.

Many musicians struggle with the business and marketing side of building a fanbase, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!