The internet has opened up amazing possibilities to promote our music in Chandler, and allows you great latitude to let your creativity run wild! The key to success is to learn from the marketing initiatives you run, adjust, and fine-tune them to your unique personality. Let’s examine several basic strategies that you could be using to market your music using SEO and social media as a part of the strategy.
1. Play out live
With modern technology it’s now possible to create and distribute music entirely in the confines of your home. Just because you can release something online doesn’t mean it’s the best way. In fact, live interactions are still very important to your fans.
The live show is so much more than just performing. You can use gigs to promote your art, new album, or song. Tell your fans that you’ll be debuting a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use gigs to grow a fan base in new Arizona cities, states, or countries. Work with a local established band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Chandler. Just make sure you pick a band with a similar musical style.
Before you pursue a music distribution deal you may want to read this article.
2. Apply social media liberally
We all use social media, including your fans. But, you may not be using it to its max potential to promote your art. Social media is not only a marketing platform which is why you should keep 8 out of 10 posts light, fun and interesting. Let your fans to see the real you.
If you’re in the studio, release short updates on social media. Tell a story about your experience that day, post a photo of the mixer getting zaney, or post a short teaser (Facebook live works great) of a 3rd take where you finally nailed the part. These things aren’t obviously promotional, but they are very engaging and let your fans know what’s happening.
3. Promote and sell your music on your profile
Basically, you want your fans visiting your website as frequently as possible. The more often that they are on your site, the greater will be the chances that they will buy an album, tickets, or other product.
If you’re just beginning, you probably don’t have a lot of big updates other than the occasional album release and tour. Most website tools like Bandzoogle, and WordPress, have very good blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your fans would find interesting.
Make sure your site is optimized to be discovered on Google. You probably didn’t know that you can market your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Chandler search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Capture the interest of relevant music sites
If you want to market your music, it isn’t just about sharing with your fans. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to make sure you ask what you can do for them first. Perhaps you can write a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Collaborate with fellow artists
Partnering is an often overlooked aspect of music promotion. It’s a great way to get your music in front of another group of people and expand your audience. You can collaborate on pretty much anything. Be sure you partner with musicians whose fans would also appreciate your music. Choose to work with artists in the same genre or with a similar fan demographic.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.
6. Build your email list with digital marketing promotion and SEO
Your email list is an extremely useful tool to market your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.
Many artists struggle with the business and marketing side of promoting their music, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!