How to market your music site using digital marketing and search engine optimization in Yuma Arizona 85364
The internet has created endless possibilities to promote our art in Yuma, and allows you to experiment and let your creativity run wild! The key to success is to learn from the promotions you run, make changes, and fine-tune them to your unique career. Let’s examine several basic techniques that you can use to market your music using SEO and social media as a part of the strategy.
1. Get out of your house
With everything moving more and more online, it’s easy to forget about the value of live interaction. These days, you can create great quality music, release it, sell it, promote it, and even play it without ever leaving your room. However, just because you can put something out entirely online doesn’t mean you should!
Playing live is an excellent way to promote your music. Tell your fans that you’ll be playing unreleased material, and tell them you’ll be playing the entire album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use gigs to grow a fanbase in states or countries you haven’t visited yet.
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2. Apply social media liberally
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to promote your music. Social is not a straight-up marketing vehicle, rather, it is a catalyst for conversation and word-of-mouth promotion. About 4 out of 5 of your posts should be funny, conversational, and interesting, and about 20% for promotional material.
If you’re in the studio, put out little updates on social media. Tell a story about your experience that day, post a photo of the mixer getting zaney, or post a short teaser (Facebook live works great) of a fifteenth take take where you finally nailed the part. These things aren’t obviously promotional, but they are very engaging and let your fans know what’s going on.
3. Market and sell your music on your website
Simply put, you want your fans stopping by your website as often as possible. The more frequent that they are on your website, the more chances that they will buy an album, tickets, or other product.
If you’re just beginning, you may not have too many updates other than the occasional new release and gig. Operating a blog is an excellent solution. It’s fairly simple to set up a blog on the homepage of your site. Most sites like Bandzoogle, Wix, Wiseintro, and WordPress, have very good blog features. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the story behind certain songs, new lyrical ideas, or a funny story, even a run-down of the gear you use.
Make sure your site is optimized to be discovered on Google. You probably didn’t know that you can promote your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Yuma SEO to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Capture the interest of relevant music blogs
If you want to market your music, it isn’t just about sharing with your fans. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do research, find blogs that cover your style of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to make sure you explore what you can do for them first. Perhaps you can write a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Collaborate with fellow artists
It’s an excellent way to get your music in front of another group of people and make more fans. With the right partner, you can collaborate on pretty much anything. Just be certain that you collaborate with musicians whose fans would appreciate your music.
Headline trade strategy is a good option. You could also work together on a song or album. Performing a cover is an easy way to expand your fan base and grab more attention. The trick is to drive your fans to each other. If you create a song or video, be sure to link to each other’s site’s. If it’s a gig, drive your fans to each other’s merch table.
6. Build your email list with digital marketing promotion and SEO
Your email list is an extremely useful tool to promote your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many musicians struggle with the business and marketing side of promoting their music, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!