How to market your music site using digital marketing and search engine optimization in Phoenix Arizona 85008
The internet has created endless opportunities to promote our art in Phoenix, and allows you to experiment and let your creativity roam free! The secret to success is to learn from the promotions you run, adjust, and fine-tune them to your unique personality. Let’s examine a few basic techniques that you can use to promote your music using search engine optimization and social media as a part of the strategy.
1. Play out live
With everything moving more and more online, it’s easy to forget about the value of the person-to-person interaction. These days, you can create great quality music, put it out, distribute it, promote it, and even play it without ever leaving your practice space. However, just because you can release something entirely online doesn’t mean you should!
Gigs are a great way to promote your music. Let your fans know that you’ll be releasing a new song, and tell them you’ll be playing the whole album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to come to all the gigs. You could also use gigs to grow a fan base in new Arizona cities, states, or countries. Work with a local established band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Phoenix. Just make sure you pick a band with a similar musical style.
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2. Don’t be shy with social media promotion
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to promote your craft. Social is not a straight-up marketing platform, rather, it’s a catalyst for conversation and word-of-mouth marketing. About 80% of your posts should be funny, conversational, and interesting, and about 20% for marketing.
That’s not to say that personal posts can’t be marketing! You just need to learn how to present the content in interesting ways that do not scream “Buy now.” If you’re making a new album, reveal updates on social media. Reveal a silly moment about your studio experience that day, share a photo, or post a short song snippet. If you’re out on tour, take photos or share short videos of the audience. This isn’t overtly promotional, but it will let fans know what’s going on.
3. Market and sell your music on your site
Simply put, you want your audience stopping by your website as frequently as possible. The more often they’re on your website, the greater will be the chances that they will buy an album, tickets, or other product.
If you’re just starting out, you probably don’t have too many big updates other than the occasional album release and tour. Most website tools like Bandzoogle, and WordPress, have very good blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to share anything your audience would find interesting.
Ensure that your site is optimized to be found on Google. You probably didn’t know that you can market your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Phoenix search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Tweak the interest of relevant music sites
If you want to market your music, it isn’t just about sharing with your fans. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do research, find blogs that cover your style of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other artists releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to make sure you explore what you can do for them first. Perhaps you can write a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Collaborate with local musicians
It’s an excellent way to get your music in front of another group of people and make new fans. With the right partner, you can collaborate on pretty much anything. Just make sure to partner with artists whose fans would appreciate your music.
Headline trade strategy is a good option. You could also work together on a song or album. If you don’t want to dedicate too much time, record a cover song or two together and release them on your YouTube channels. The key is to drive your fans to each other. If you create a song or video, be sure to link to each other’s site’s. If it’s a gig, drive your fans to each other’s merchandise table.
6. Build your email list with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many musicians struggle with the business and marketing side of promoting their music, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!