How to market your music site using digital marketing and search engine optimization in Mesa Arizona 85210
The internet has created amazing opportunities to promote our art in Mesa, and allows you freedom to let your creativity run wild! The key to success is to learn from the promotions you run, make changes, and fine-tune them to your unique objective. Let’s look at a few basic strategies that you can use to promote your music using search engine optimization and social media as a part of the strategy.
1. Gig more to get known
With modern technology it’s now possible to create and distribute music entirely in the confines of your home. Though you can release something online doesn’t mean you should. In fact, live interactions are still very important to your fans.
The live show is so much more than just playing out. You can use concerts to promote your music, new album, or song. Tell your fans that you’ll be premiering a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use concerts to grow a fanbase in states or countries you haven’t played in yet.
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2. Don’t be shy with social media marketing
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to promote your music. Social is not a straight-up promotion vehicle, instead, it’s a catalyst for conversation and word-of-mouth marketing. About eighty percent of your posts should be funny, conversational, and interesting, and about 1 out of 5 for promotional material.
If you’re in the studio, put out short updates on social media. Tell a story about your experience that day, post a photo of the mixer getting zaney, or post a short clip (Facebook live works great) of a 15th take where you finally nailed the part. These things aren’t too promotional, but they are hugely engaging and let your fans know what’s happening.
3. Market and sell your music on your site
Simply put, you want your fans visiting your site as often as possible. The more often they’re on your website, the more chances that they will make a purchase of an album, tickets, or other product.
If you’re just starting out, you probably don’t have a lot of big updates other than the occasional new release and tour. Most website tools like Bandzoogle, and WordPress, have very good blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your fans may find interesting.
Ensure that your site is optimized to be discovered on Google. You may not know that you can market your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Mesa SEO to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Tweak the interest of other music sites
If you want to promote your music, it isn’t just about sharing with your audience. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do research, find blogs that cover your style of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to always ask what you can do for them first. Maybe you can author a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Collaborate with fellow musicians
Partnering is an often overlooked aspect of music promotion. It’s a great way to get your art in front of more people and make new fans. You can collaborate on pretty much anything. Be sure you partner with artists whose fans would also appreciate your music. Choose to work with bands in the same genre or with a similar fan profile.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a gig, drive your fans to each other’s merch table to pick up your partner’s product.
6. Email with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many creatives struggle with the business and marketing side of building an audience, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!