How to market your music site using digital marketing and search engine optimization in Mesa Arizona 85205
The internet has opened up amazing opportunities to promote our music in Mesa, and enables you to experiment and let your creativity roam free! The secret to success is to learn from the promotions you run, adjust, and fine-tune them to your unique personality. Let’s examine several basic strategies that you could be using to market your craft using SEO and social media as a part of the strategy.
1. Get out of your house
With everything moving more and more online, it’s easy to forget about the value of live interaction. These days, you can create amazing music, put it out, sell it, promote it, and even play it without ever leaving your studio. But, just because you can release something entirely online doesn’t mean you should!
Playing live is a super way to promote your music. Let your fans know that you’ll be playing a new song, and tell them you’ll be playing the entire album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to come to all the gigs. You could also use concerts to grow an audience in new Arizona cities, states, or countries. Work with a local well known band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Mesa. Just make sure you pick a band with a similar musical style.
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2. Apply social media liberally
We all use social media, including your fans. But, you may not be using it to its full potential to promote your music. Social media is not only a marketing platform which is why you should keep 8 out of 10 posts light, fun and interesting. Allow your fans to see the real you.
If you’re in the studio, release little updates on social media. Tell a story about your experience that day, share a photo of the mixer getting zaney, or post a short clip (Facebook live works great) of a 15th take where you finally nailed the part. These things aren’t too promotional, but they are very engaging and let your fans know what’s happening.
3. Market and sell your music on your profile
Simply put, you want your audience stopping by your site as frequently as possible. The more often they’re on your site, the more chances that they will make a purchase of an album, tickets, or other product.
If you’re just beginning, you probably don’t have a lot of big updates other than the occasional album release and tour. Most website tools like Bandzoogle, and WordPress, have very good blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to share anything your fans may find interesting.
Ensure that your site is optimized to be found on Google. You probably didn’t know that you can market your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Mesa search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Capture the interest of other music sites
If you want to advertise your music, it isn’t just about sharing with your fans. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other artists releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to make sure you explore what you can do for them first. Perhaps you can author a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with fellow artists
It’s an excellent way to get your music in front of another group of people and make new fans. With the right partner, you can collaborate on pretty much anything. Just make sure to partner with artists whose fans would appreciate your music.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.
6. Email with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many creatives struggle with the business and marketing side of promoting their music, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!