How to market your music site using digital marketing and search engine optimization in Lake Havasu City Arizona 86404
The internet has opened up amazing possibilities to promote our music in Lake Havasu City, and enables you freedom to let your creativity roam free! The key to success is to learn from the promotions you run, adjust, and fine-tune them to your unique career. Let’s examine several basic techniques that you could be using to promote your music using search engine optimization and social media as a part of the strategy.
1. Get out of your house
With modern technology it’s now possible to create and distribute music entirely in the confines of your home. Just because you can release something online doesn’t mean it’s the best way. In fact, live interactions are still extremely important to your fans.
Playing live is a super way to market your music. Tell your fans that you’ll be playing a new song, and tell them you’ll be playing the entire album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use concerts to grow a fan base in new Arizona cities, states, or countries. Work with a local well known band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Lake Havasu City. Just make sure you pick a band with a similar musical style.
Before you pursue a music distribution deal you may want to read this article.
2. Social media promotion
Everyone uses social media, including your fans. But, you may not be using it to its full potential to promote your art. Social media is not only a marketing platform which is why you should keep 8 out of 10 posts light, fun and interesting. Let your audience to see your real personality.
That’s not to say that conversational posts can’t be marketing! You just need to learn how to frame the content in interesting ways that don’t scream “Buy now.” If you’re recording a new record, reveal updates on social media. Show a funny goof up about your studio experience that day, post a photo, or post a short song teaser. If you’re out on tour, take photos or post short videos of the audience. These things aren’t overtly promotional, but it will let fans know what’s going on.
3. Market and sell your music on your site
Simply put, you want your fans stopping by your site as often as possible. The more often that they are on your site, the greater will be the chances that they will make a purchase of an album, tickets, or other product.
If you’re just beginning, you probably don’t have a lot of big updates other than the occasional album release and tour. Most website tools like Bandzoogle, and WordPress, have excellent blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your audience may find interesting.
Ensure that your website is optimized to be found online. You may not know that you can promote your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Lake Havasu City search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Capture the interest of other music sites
If you want to advertise your music, it isn’t just about sharing with your audience. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do some research, spend time to discover blogs that cover your style of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to make sure you ask what you can do for them first. Perhaps you can author a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Collaborate with local artists
It’s a great way to get your music in front of another group of people and make more fans. With the best partner, you can collaborate on pretty much anything. Just make sure to collaborate with musicians whose fans would appreciate your music.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.
6. Email with digital marketing promotion and SEO
Your email list is an extremely valuable tool to market your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many creatives struggle with the business and marketing side of building an audience, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!