How to market your music site using digital marketing and search engine optimization in Indian Wells Arizona 86031
The internet has opened up endless opportunities to promote our music in Indian Wells, and enables you freedom to let your creativity run wild! The secret to success is to learn from the promotions you run, adjust, and fine-tune them to your unique objective. Let’s examine several basic strategies that you can use to promote your craft using search engine optimization and social media as a part of the strategy.
1. Gig more to get known
With everything moving more and more towards digital, it’s easy to forget about the value of live interaction. These days, you can create awesome music, put it out, sell it, promote it, and even play it without ever leaving your studio. However, just because you can put something out entirely online doesn’t mean you should!
The live show is so much more than just playing out. You can use concerts to market your art, new album, or song. Tell your fans that you’ll be debuting a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use concerts to grow a fan base in new Arizona cities, states, or countries. Work with a local well known band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Indian Wells. Just make sure you pick a band with a similar musical style.
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2. Use social media liberally
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to promote your music. Social is not a straight-up promotion vehicle, rather, it is a catalyst for conversation and word-of-mouth marketing. About 4 out of 5 of your posts should be funny, conversational, and interesting, and about 1 out of 5 for promotional material.
That’s not to say that conversational posts can’t be marketing! You just need to learn how to present the content in interesting ways that don’t shout “Buy now.” If you’re recording a new record, reveal updates on social media. Tell a story about your studio experience that day, post a photo, or share a short song teaser. If you’re out on tour, take photos or share short videos of the audience. These things aren’t obviously promotional, but it will let fans know what’s going on.
3. Advertise and sell your music on your site
Your website shouldn’t be a static thing. It should be ever adapting and changing to reflect achievements in your career. You want your fans stopping by your website as frequently as possible. The more they’re on your website, the higher the chances they will purchase an album, merch, tickets, or other product you have available.
If you’re just starting out, you probably don’t have too many big updates other than the occasional album release and tour. Most website tools like Bandzoogle, and WordPress, have very good blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your fans may find interesting.
Make sure your site is optimized to be discovered on Google. You probably didn’t know that you can promote your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Indian Wells SEO to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Capture the interest of relevant music blogs
If you want to market your music, it isn’t just about sharing with your fans. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other artists releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to always explore what you can do for them first. Perhaps you can author a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with fellow artists
Collaboration is an often overlooked aspect of music promotion. It’s a great way to get your art in front of more people and grow your fan base. You can collaborate on pretty much anything. Be sure you partner with musicians whose fans would also appreciate your music. Choose to work with artists in the same genre or with a similar fan demographic.
Headline trade strategy is a great option. You could also work together on a song or album. If you don’t want to dedicate too much time, record a cover song or two together and release them on your YouTube channels. The key is to drive your fans to each other. If you create a song or video, be certain to link to each other’s site’s. If it’s a gig, drive your fans to each other’s merchandise table.
6. Build your email list with digital marketing promotion and SEO
Your email list is an extremely valuable tool to promote your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.
Many musicians struggle with the business and marketing side of building an audience, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!