How to market your music site using digital marketing and search engine optimization in Glendale Arizona 85308

The internet has opened up endless opportunities to promote our music in Glendale, and enables you great latitude to let your creativity roam free! The secret to success is to learn from the promotions you run, adjust, and fine-tune them to your unique career. Let’s look at several basic techniques that you could be using to market your craft using search engine optimization and social media as a part of the strategy.


1. Gig more to get known


With everything moving more and more online, it’s easy to forget about the value of the person-to-person interaction. Today, you can create awesome music, release it, distribute it, market it, and even play it without ever leaving your practice space. However, just because you can release something entirely online doesn’t mean you should!


Playing live is an excellent way to market your music. Tell your fans that you’ll be releasing a new song, and tell them you’ll be playing the entire album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.


If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use gigs to grow a fan base in new Arizona cities, states, or countries. Work with a local established band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Glendale. Just make sure you pick a band with a similar musical style.


Before you pursue a music distribution deal you may want to read this article.


2. Social media marketing


We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to promote your music. Social is not a straight-up marketing vehicle, rather, it’s a creator for conversation and word-of-mouth promotion. About 4 out of 5 of your posts should be funny, conversational, and interesting, leaving about 1 out of 5 for promotion.


That’s not to say that conversational posts can’t be marketing! You just need to learn how to present the content in interesting ways that don’t scream “Buy now.” If you’re making a new album, sprinkle updates on social media. Show a funny goof up about your studio experience that day, post a photo, or post a short song teaser. If you’re out on tour, take photos or share brief videos of your fans. This isn’t obviously promotional, but it will let fans know what’s going on.


3. Market and sell your music on your site


Simply put, you want your audience visiting your website as often as possible. The more often they’re on your site, the more chances that they will make a purchase of an album, tickets, or other product.


If you’re just starting out, you probably don’t have too many big updates other than the occasional new release and tour. Most website tools like Bandzoogle, and WordPress, have very good blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to share anything your audience may find interesting.


Ensure that your site is optimized to be discovered online. You probably didn’t know that you can market your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Glendale search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com


4. Tweak the interest of other music sites


If you want to advertise your music, it isn’t just about sharing with your fans. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.


Do research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other artists releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to always ask what you can do for them first. Maybe you can author a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.


5. Partner with local musicians


Partnering is an often overlooked part of music promotion. It’s an excellent way to get your art in front of another group of people and expand your audience. You can collaborate on pretty much anything. Just make sure you partner with artists whose fans would also appreciate your music. Choose to work with bands in a similar genre or with a similar fan demographic.


You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.


6. Email with digital marketing promotion and SEO


Your email list is an extremely useful tool to promote your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.


SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.

Many artists struggle with the business and marketing side of promoting their music, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!