How to market your music site using digital marketing and search engine optimization in Flagstaff Arizona 86018
The internet has created endless opportunities to promote our art in Flagstaff, and allows you to experiment and let your creativity roam free! The secret to success is to learn from the promotions you run, make changes, and fine-tune them to your unique personality. Let’s look at several basic strategies that you could be using to market your craft using SEO and social media as a part of the strategy.
1. Get out of your house
With everything moving more and more online, it’s easy to forget about the value of the person-to-person interaction. These days, you can create awesome music, release it, sell it, promote it, and even play it without ever leaving your room. But, just because you can put something out entirely on the Internet doesn’t mean you should!
Gigs are a great way to market your music. Tell your fans that you’ll be playing a new song, and tell them you’ll be playing the whole album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use gigs to grow an audience in new Arizona cities, states, or countries. Work with a local well known band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Flagstaff. Just make sure you pick a band with a similar musical style.
Before you pursue a music distribution deal you may want to read this article.
2. Leverage social media
Everyone uses social media, including your fans. But, you may not be using it to its max potential to promote your music. Social media is not only a advertising platform which is why you should keep 8 out of 10 posts light, fun and interesting. Let your audience to see the real you.
That’s not to say that conversational posts can’t be promotional! You just need to learn how to present the content in interesting ways that don’t scream “Buy now.” If you’re recording a new album, reveal updates on social media. Tell a story about your studio experience that day, post a photo, or share a short song snippet. If you’re out on tour, take photos or post short videos of the audience. These things aren’t overtly promotional, but it will let fans know what’s going on.
3. Market and sell your music on your profile
Your site shouldn’t be a static thing. It should be ever growing and changing to reflect achievements in your career. You want your fans visiting your website as frequently as possible. The more they’re on your website, the greater the chances they will purchase an album, merch, tickets, or other product you have available.
If you’re just starting out, you probably don’t have too many big updates other than the occasional new release and tour. Most website tools like Bandzoogle, and WordPress, have excellent blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your audience may find interesting.
Ensure that your site is optimized to be found online. You may not know that you can market your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Flagstaff search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Capture the interest of other music blogs
If you want to promote your music, it isn’t just about sharing with your fans. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to always explore what you can do for them first. Perhaps you can write a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Collaborate with fellow artists
Partnering is an often overlooked part of music promotion. It’s an excellent way to get your art in front of more people and make new fans. You can collaborate on pretty much anything. Just make sure you partner with artists whose fans would also appreciate your music. Choose to work with bands in the same genre or with a similar fan demographic.
Headline trade strategy is a great option. You could also work together on a song or album. Performing a cover is an easy way to expand your fan base and grab more attention. The key is to drive your fans to each other. If you create a song or video, be certain to link to each other’s site’s. If it’s a gig, drive your fans to each other’s merch table.
6. Email with digital marketing promotion and SEO
Your email list is an extremely useful tool to promote your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.
Many musicians struggle with the business and marketing side of promoting their music, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!