The internet has opened up amazing opportunities to promote our music in Tucson, and allows you to experiment and let your creativity run wild! The key to success is to learn from the promotions you run, make changes, and fine-tune them to your unique objective. Let’s look at a few basic techniques that you could be using to promote your music using SEO and social media as a part of the strategy.
1. Gig more to get known
With modern technology it’s now possible to create and distribute music entirely in the confines of your studio. Just because you can release something online doesn’t mean you should. In fact, these personal interactions are still very important in the music industry.
The live show is so much more than just playing out. You can use concerts to market your art, new album, or song. Tell your fans that you’ll be premiering a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use gigs to grow a fanbase in states or countries you haven’t played in yet.
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2. Social media marketing
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to promote your craft. Social is not a straight-up promotion platform, instead, it is a creator for conversation and word-of-mouth marketing. About 4 out of 5 of your posts should be funny, conversational, and interesting, leaving about twenty percent for promotional material.
That’s not to say that personal posts can’t be promotional! You just need to learn how to frame the content in interesting ways that don’t scream “Buy now.” If you’re making a new album, sprinkle updates on social media. Reveal a silly moment about your studio experience that day, share a photo, or post a short song teaser. If you’re out on tour, take photos or share brief videos of the audience. This isn’t overtly promotional, but it will let fans know what’s going on.
3. Advertise and sell your music on your site
Simply put, you want your audience stopping by your website as often as possible. The more often they’re on your site, the greater will be the chances that they will buy an album, tickets, or other product.
If you’re just starting out, you may not have a lot of big updates other than the occasional new release and concert. Operating a blog is an excellent solution. It’s fairly easy to set up a blog on the homepage of your website. Most sites like Bandzoogle, Wix, Wiseintro, and WordPress, have excellent blog features. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the inspiration behind certain songs, new lyrical concepts, or a funny story, even overview of the gear you use.
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4. Capture the interest of relevant music sites
If you want to promote your music, it isn’t just about sharing with your audience. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Research, spend time to find blogs that cover your type of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to always explore what you can do for them first. Maybe you can author a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with fellow musicians
It’s an excellent way to get your music in front of another group of people and make new fans. With the right partner, you can collaborate on pretty much anything. Just make sure to collaborate with musicians whose fans would appreciate your music.
Headline trade strategy is a great option. You could also work together on a song or album. If you don’t want to dedicate too much time, record a cover song or two together and release them on your YouTube channels. The key is to drive your fans to each other. If you create a song or video, be certain to link to each other’s websites. If it’s a gig, drive your fans to each other’s merchandise table.
6. Build your email list with digital marketing promotion and SEO
Your email list is an extremely useful tool to market your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.
Many musicians struggle with the business and marketing side of promoting their music, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!