How to market your music online using digital marketing and SEO in Tolleson Arizona 85353

The internet has created amazing possibilities to promote our art in Tolleson, and allows you freedom to let your creativity roam free! The key to success is to learn from the marketing initiatives you run, make changes, and fine-tune them to your unique career. Let’s examine some basic strategies that you can use to promote your music using search engine optimization and social media as a part of the strategy.


1. Gig more to get known


With modern technology it’s now possible to create and distribute music entirely in the confines of your studio. Though you can release something online doesn’t mean you should. In fact, live interactions are still extremely important to your fans.


The live show is so much more than just performing. You can use concerts to market your art, new album, or song. Tell your fans that you’ll be debuting a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!


If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use concerts to grow an audience in new Arizona cities, states, or countries. Work with a local established band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Tolleson. Just make sure you pick a band with a similar musical style.


Before you pursue a music distribution deal you may want to read this article.


2. Don’t be shy with social media communications


Everyone uses social media, including your fans. But, you may not be using it to its max potential to promote your art. Social media is not only a marketing platform which is why you should keep 8 out of 10 posts light, fun and interesting. Let your audience to see the real you.


If you’re in the studio, put out short updates on social media. Tell a story about your experience that day, post a photo of the mixer getting zaney, or post a short clip (Facebook live works great) of a 3rd take where you finally nailed the part. These things aren’t too promotional, but they are hugely engaging and let your fans know what’s happening.


3. Market and sell your music on your site


Your website shouldn’t be a static thing. It must be ever growing and changing to reflect new events in your career. You want your fans stopping by your website as frequently as possible. The more they are on your website, the greater the chances they will buy an album, merch, tickets, or other product you have available.


If you’re just beginning, you may not have too many updates other than the occasional album release and tour. Running a blog is a great solution. It’s fairly simple to set up a blog on the homepage of your site. Most sites like Bandzoogle, Wix, Wiseintro, and WordPress, have excellent blog features. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the story behind certain songs, new lyrical concepts, or a funny story, even overview of the equipment you use.


Ensure that your website is optimized to be found online. You probably didn’t know that you can promote your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Tolleson search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com


4. Capture the interest of relevant music blogs


If you want to promote your music, it isn’t just about sharing with your fans. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an indie artist. This means that if your music is run on a blog, it’s guaranteed to be seen by people who already like your genre!


Do research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other artists releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to always explore what you can do for them first. Perhaps you can author a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.


5. Collaborate with local musicians


It’s an excellent way to put your music in front of another group of people and make new fans. With the best partner, you can collaborate on pretty much anything. Just be certain that you collaborate with artists whose fans would appreciate your music.


Headline trade strategy is a great option. You could also work together on a song or album. If you don’t want to dedicate too much time, record a cover song or two together and release them on your YouTube channels. The key is to drive your fans to each other. If you create a song or video, be certain to link to each other’s site’s. If it’s a gig, drive your fans to each other’s merchandise table.


6. Email with digital marketing promotion and SEO


Your email list is an extremely useful tool to market your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.


SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.

Many artists struggle with the business and marketing side of building an audience, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!