How to market your music online using digital marketing and SEO in Phoenix Arizona 85085

The internet has created endless opportunities to promote our music in Phoenix, and enables you to experiment and let your creativity run wild! The key to success is to learn from the marketing initiatives you run, make changes, and fine-tune them to your unique personality. Let’s look at several basic techniques that you could be using to promote your music using search engine optimization and social media as a part of the strategy.


1. Get out of your house


With modern technology it’s now possible to create and distribute music entirely in the confines of your practice space. Just because you can release something online doesn’t mean you should. In fact, live interactions are still extremely important in the music industry.


The live show is so much more than just performing. You can use concerts to market your art, new album, or song. Tell your fans that you’ll be debuting a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!


If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use concerts to grow a fanbase in states or countries you haven’t visited yet.


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2. Social media marketing


We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to market your craft. Social is not a straight-up promotion platform, rather, it’s a catalyst for conversation and word-of-mouth promotion. About 80% of your posts should be funny, conversational, and interesting, and about 1 out of 5 for marketing.


That’s not to say that personal posts can’t be promotional! You just need to learn how to frame the content in interesting ways that don’t shout “Buy now.” If you’re making a new album, sprinkle updates on social media. Show a funny goof up about your studio experience that day, post a photo, or share a short song teaser. If you’re out on tour, take photos or share short videos of your fans. This isn’t obviously promotional, but it will let fans know what’s going on.


3. Advertise and sell your music on your site


Your site shouldn’t be a static thing. It should be ever adapting and changing to reflect achievements in your career. You want your fans visiting your website as frequently as possible. The more they are on your site, the greater the chances they will purchase an album, merch, tickets, or other product you have available.


If you’re just starting out, you probably don’t have too many big updates other than the occasional new release and tour. Most website tools like Bandzoogle, and WordPress, have excellent blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your audience would find interesting.


Ensure that your website is optimized to be found on Google. You may not know that you can promote your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Phoenix search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com


4. Capture the interest of other music sites


If you wish to promote your art, it isn’t just about sharing with your fans. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an indie artist. This means that if your music is advertised on a blog, it’s possible to be seen by people who already like your genre!


Do research, find blogs that cover your style of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other artists releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to always ask what you can do for them first. Perhaps you can write a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.


5. Collaborate with fellow musicians


Partnering is an often overlooked part of music promotion. It’s an excellent way to get your art in front of another group of people and grow your fan base. You can collaborate on pretty much anything. Just make sure you partner with artists whose fans would also appreciate your music. Choose to work with artists in the same genre or with a similar fan demographic.


Headline trade strategy is a good option. You could also work together on a song or album. Performing a cover is an easy way to expand your fan base and grab more attention. The trick is to drive your fans to each other. If you create a song or video, be sure to link to each other’s site’s. If it’s a gig, drive your fans to each other’s merchandise table.


6. Email with digital marketing promotion and SEO


Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.


Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.

Many artists struggle with the business and marketing side of building a fanbase, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!