The internet has created endless opportunities to promote our music in Phoenix, and allows you great latitude to let your creativity run wild! The secret to success is to learn from the marketing initiatives you run, adjust, and fine-tune them to your unique career. Let’s look at a few basic strategies that you could be using to promote your music using search engine optimization and social media as a part of the strategy.
1. Gig more to get known
With everything moving more and more towards digital, it’s easy to forget about the value of the person-to-person interaction. These days, you can create awesome music, put it out, sell it, market it, and even play it without ever leaving your home. But, just because you can release something entirely online doesn’t mean you should!
Playing live is an excellent way to promote your music. Tell your fans that you’ll be playing a new song, and tell them you’ll be playing the entire album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use gigs to grow an audience in new Arizona cities, states, or countries. Work with a local established band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Phoenix. Just make sure you pick a band with a similar musical style.
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2. Use social media liberally
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to market your craft. Social is not a straight-up marketing vehicle, rather, it’s a catalyst for engagement and word-of-mouth promotion. About 80% of your posts should be funny, conversational, and interesting, and about 20% for marketing.
That’s not to say that personal posts can’t be promotional! You just need to learn how to frame the content in interesting ways that don’t scream “Buy now.” If you’re recording a new album, sprinkle updates on social media. Show a funny goof up about your studio experience that day, share a photo, or share a short song teaser. If you’re out on tour, take photos or share short videos of the audience. These things aren’t obviously promotional, but it will let fans know what’s going on.
3. Promote and sell your music on your site
Basically, you want your audience visiting your website as frequently as possible. The more often that they are on your website, the greater will be the chances that they will buy an album, tickets, or other product.
If you’re just starting out, you probably don’t have a lot of big updates other than the occasional album release and tour. Most website tools like Bandzoogle, and WordPress, have excellent blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your audience may find interesting.
Make sure your website is optimized to be discovered on Google. You probably didn’t know that you can market your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Phoenix SEO to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Tweak the interest of other music sites
If you wish to market your art, it isn’t just about sharing with your fans. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an indie artist. This means that if your music is run on a blog, it’s possible to be seen by people who already like your genre!
Do some research, put time in to find blogs that cover your style of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to always ask what you can do for them first. Maybe you can write a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with local artists
It’s an excellent way to put your music in front of another group of people and make new fans. With the right partner, you can collaborate on pretty much anything. Just be certain that you partner with artists whose fans would appreciate your music.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a gig, drive your fans to each other’s merch table to pick up your partner’s product.
6. Email with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.
Many musicians struggle with the business and marketing side of building an audience, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!