How to market your music online using digital marketing and SEO in Phoenix Arizona 85026

The internet has created amazing possibilities to promote our art in Phoenix, and enables you great latitude to let your creativity run wild! The secret to success is to learn from the marketing initiatives you run, adjust, and fine-tune them to your unique personality. Let’s examine several basic strategies that you can use to promote your craft using SEO and social media as a part of the strategy.


1. Playing out live


With modern technology it’s now possible to create and distribute music entirely in the confines of your practice space. Though you can release something online doesn’t mean you should. In fact, these personal interactions are still very important to your fans.


Playing live is a super way to promote your music. Tell your fans that you’ll be playing a new song, and tell them you’ll be playing the whole album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.


If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use concerts to grow a fanbase in states or countries you haven’t played in yet.


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2. Use social media liberally


Everyone uses social media, including your fans. But, you may not be using it to its full potential to promote your art. Social media is not only a advertising platform which is why you should keep 8 out of 10 posts light, fun and interesting. Let your fans to see your real personality.


That’s not to say that personal posts can’t be marketing! You just need to learn how to frame the content in interesting ways that do not scream “Buy now.” If you’re recording a new album, reveal updates on social media. Tell a story about your studio experience that day, share a photo, or share a short song teaser. If you’re out on tour, take photos or share short videos of the audience. This isn’t overtly promotional, but it will let fans know what’s going on.


3. Promote and sell your music on your website


Simply put, you want your fans stopping by your site as often as possible. The more often that they are on your website, the higher are the chances that they will buy an album, tickets, or other product.


If you’re just beginning, you probably don’t have too many updates other than the occasional album release and gig. Operating a blog is an excellent solution. It’s fairly simple to set up a blog on the homepage of your site. Most website tools like Bandzoogle, Wix, Wiseintro, and WordPress, have excellent blog features. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the story behind certain songs, new lyrical ideas, or a funny story, even a run-down of the gear you use.


Ensure that your site is optimized to be found on Google. You may not know that you can market your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Phoenix SEO to ensure you can be found by more fans. Check out http://seorankeragency.com


4. Tweak the interest of relevant music blogs


If you want to market your music, it isn’t just about sharing with your audience. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an indie artist. This means that if your music is advertised on a blog, it’s guaranteed to be seen by people who already like your genre!


Research, spend time to find blogs that cover your style of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to always ask what you can do for them first. Perhaps you can author a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.


5. Partner with fellow musicians


Partnering is an often overlooked aspect of music promotion. It’s a great way to get your music in front of more people and expand your audience. You can collaborate on pretty much anything. Be sure you collaborate with musicians whose fans would also appreciate your music. Choose to work with artists in the same genre or with a similar fan profile.


You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.


6. Build your email list with digital marketing promotion and SEO


Your email list is an extremely useful tool to promote your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.


SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.

Many artists struggle with the business and marketing side of promoting their music, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!