How to market your music online using digital marketing and SEO in Goodyear Arizona 85395

The internet has opened up amazing opportunities to promote our music in Goodyear, and allows you to experiment and let your creativity roam free! The key to success is to learn from the promotions you run, adjust, and fine-tune them to your unique career. Let’s look at a few basic strategies that you can use to promote your craft using SEO and social media as a part of the strategy.


1. Gig more to get known


With modern technology it’s now possible to create and distribute music entirely in the confines of your home. Just because you can release something online doesn’t mean you should. In fact, live interactions are still very important to your fans.


Gigs are a great way to promote your music. Tell your fans that you’ll be playing unreleased material, and tell them you’ll be playing the whole album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.


If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use gigs to grow a fanbase in states or countries you haven’t played in yet.


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2. Leverage social media


We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to market your music. Social is not a straight-up marketing platform, instead, it is a catalyst for engagement and word-of-mouth promotion. About eighty percent of your posts should be funny, conversational, and interesting, and about 1 out of 5 for promotional material.


If you’re in the studio, put out short updates on social media. Tell a story about your experience that day, post a photo of the mixer getting zaney, or post a short clip (Facebook live works great) of a 7th take where you finally nailed the part. These things aren’t too promotional, but they are hugely engaging and let your fans know what’s happening.


3. Market and sell your music on your website


Basically, you want your audience visiting your site as frequently as possible. The more often that they are on your website, the higher are the chances that they will make a purchase of an album, tickets, or other product.


If you’re just beginning, you probably don’t have a lot of big updates other than the occasional album release and concert. Running a blog is a great solution. It’s fairly simple to set up a blog on the homepage of your website. Most website tools like Bandzoogle, Wix, Wiseintro, and WordPress, have excellent blog capabilities. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the inspiration behind certain songs, new lyrical ideas, or a funny story, even a run-down of the gear you use.


Ensure that your site is optimized to be found online. You may not know that you can market your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Goodyear search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com


4. Capture the interest of other music blogs


If you wish to promote your music, it isn’t just about sharing with your fans. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an indie artist. This means that if your music is advertised on a blog, it’s possible to be seen by people who already like your genre!


Do research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other artists releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to make sure you explore what you can do for them first. Perhaps you can write a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.


5. Collaborate with fellow musicians


Collaboration is an often overlooked part of music promotion. It’s an excellent way to get your music in front of more people and grow your fan base. You can collaborate on pretty much anything. Be sure you collaborate with artists whose fans would also appreciate your music. Choose to work with artists in the same genre or with a similar fan demographic.


Headline trade strategy is a great option. You could also work together on a song or album. Performing a cover is an easy way to expand your fan base and grab more attention. The trick is to drive your fans to each other. If you create a song or video, be sure to link to each other’s websites. If it’s a gig, drive your fans to each other’s merchandise table.


6. Email with digital marketing promotion and SEO


Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.


Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.

Many artists struggle with the business and marketing side of building a fanbase, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!