The internet has opened up amazing opportunities to promote our art in Chandler, and enables you freedom to let your creativity roam free! The key to success is to learn from the promotions you run, adjust, and fine-tune them to your unique objective. Let’s examine a few basic strategies that you could be using to market your music using search engine optimization and social media as a part of the strategy.
1. Get out of your house
With everything moving more and more online, it’s easy to forget about the value of the person-to-person interaction. Today, you can create awesome music, release it, distribute it, market it, and even play it without ever leaving your room. However, just because you can put something out entirely on the Internet doesn’t mean you should!
The live show is so much more than just performing. You can use concerts to promote your art, new album, or song. Tell your fans that you’ll be premiering a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use gigs to grow an audience in new Arizona cities, states, or countries. Work with a local well known band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Chandler. Just make sure you pick a band with a similar musical style.
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2. Social media marketing
We all use social media, including your fans. But, you may not be using it to its max potential to promote your music. Social media is not only a promotional platform which is why you should keep 8 out of 10 posts light, fun and interesting. Let your fans to see your real personality.
That’s not to say that personal posts can’t be promotional! You just need to learn how to present the content in interesting ways that don’t shout “Buy now.” If you’re recording a new record, reveal updates on social media. Reveal a silly moment about your studio experience that day, post a photo, or share a short song teaser. If you’re out on tour, take photos or share brief videos of your fans. This isn’t obviously promotional, but it will let fans know what’s going on.
3. Promote and sell your music on your website
Basically, you want your fans stopping by your website as frequently as possible. The more often they’re on your site, the more chances that they will make a purchase of an album, tickets, or other product.
If you’re just starting out, you probably don’t have too many updates other than the occasional album release and tour. Running a blog is a great solution. It’s fairly simple to set up a blog on the homepage of your website. Most website tools like Bandzoogle, Wix, Wiseintro, and WordPress, have excellent blog features. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the inspiration behind certain songs, new lyrical ideas, or a funny story, even a run-down of the equipment you use.
Ensure that your site is optimized to be found on Google. You probably didn’t know that you can promote your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Chandler SEO to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Tweak the interest of other music sites
If you want to promote your music, it isn’t just about sharing with your audience. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do some research, put time in to find blogs that cover your style of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to make sure you explore what you can do for them first. Maybe you can author a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with fellow musicians
It’s a great way to put your music in front of another group of people and make new fans. With the best partner, you can collaborate on pretty much anything. Just be certain that you collaborate with artists whose fans would appreciate your music.
Headline trade strategy is a good option. You could also work together on a song or album. If you don’t want to dedicate too much time, record a cover song or two together and release them on your YouTube channels. The key is to drive your fans to each other. If you create a song or video, be sure to link to each other’s websites. If it’s a gig, drive your fans to each other’s merch table.
6. Email with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many creatives struggle with the business and marketing side of building an audience, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!