How to market your music online using digital marketing and search engine optimization in Phoenix Arizona 85086
The internet has created amazing possibilities to promote our music in Phoenix, and allows you freedom to let your creativity roam free! The secret to success is to learn from the marketing initiatives you run, make changes, and fine-tune them to your unique career. Let’s examine several basic techniques that you could be using to market your music using search engine optimization and social media as a part of the strategy.
1. Gig more to get known
With modern technology it’s now possible to create and distribute music entirely in the confines of your home. Just because you can release something online doesn’t mean you should. In fact, these personal interactions are still extremely important in the music industry.
The live show is so much more than just performing. You can use concerts to promote your music, new album, or song. Tell your fans that you’ll be debuting a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to come to all the gigs. You could also use gigs to grow a fan base in new Arizona cities, states, or countries. Work with a local established band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Phoenix. Just make sure you pick a band with a similar musical style.
Before you pursue a music distribution deal you may want to read this article.
2. Don’t be shy with social media communications
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to promote your craft. Social is not a straight-up marketing platform, instead, it is a creator for engagement and word-of-mouth marketing. About 80% of your posts should be funny, conversational, and interesting, leaving about 20% for marketing.
If you’re in the studio, put out short updates on social media. Tell a story about your experience that day, share a photo of the mixer getting zaney, or post a short clip (Facebook live works great) of a 3rd take where you finally nailed the part. These things aren’t obviously promotional, but they are hugely engaging and let your fans know what’s happening.
3. Market and sell your music on your website
Basically, you want your fans visiting your website as frequently as possible. The more often that they are on your site, the higher are the chances that they will make a purchase of an album, tickets, or other product.
If you’re just starting out, you may not have a lot of big updates other than the occasional new release and gig. Operating a blog is an excellent solution. It’s fairly easy to set up a blog on the homepage of your site. Most sites like Bandzoogle, Wix, Wiseintro, and WordPress, have very good blog capabilities. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the story behind certain songs, new lyrical ideas, or a funny story, even overview of the gear you use.
Ensure that your website is optimized to be found online. You probably didn’t know that you can market your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Phoenix search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Tweak the interest of other music blogs
If you want to promote your music, it isn’t just about sharing with your fans. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do some research, put time in to discover blogs that cover your type of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to make sure you explore what you can do for them first. Maybe you can author a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with local artists
Collaboration is an often overlooked aspect of music promotion. It’s an excellent way to get your music in front of another group of people and grow your fan base. You can collaborate on pretty much anything. Just make sure you collaborate with musicians whose fans would also appreciate your music. Choose to work with bands in the same genre or with a similar fan demographic.
Headline trade strategy is a great option. You could also work together on a song or album. If you don’t want to dedicate too much time, record a cover song or two together and release them on your YouTube channels. The trick is to drive your fans to each other. If you create a song or video, be certain to link to each other’s site’s. If it’s a gig, drive your fans to each other’s merch table.
6. Build your email list with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many creatives struggle with the business and marketing side of promoting their music, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!