How to market your music online using digital marketing and search engine optimization in Indian Wells Arizona 86031
The internet has opened up amazing possibilities to promote our art in Indian Wells, and allows you to experiment and let your creativity roam free! The key to success is to learn from the promotions you run, make changes, and fine-tune them to your unique objective. Let’s examine some basic techniques that you could be using to market your music using search engine optimization and social media as a part of the strategy.
1. Play out live
With everything moving more and more towards digital, it’s easy to forget about the value of the person-to-person interaction. Today, you can create awesome music, put it out, distribute it, market it, and even play it without ever leaving your home. However, just because you can put something out entirely on the Internet doesn’t mean you should!
Playing live is an excellent way to market your music. Let your fans know that you’ll be playing unreleased material, and tell them you’ll be playing the whole album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use concerts to grow a fanbase in states or countries you haven’t visited yet.
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2. Social media promotion
We all use social media, including your fans. But, you may not be using it to its max potential to promote your music. Social media is not only a marketing platform which is why you should keep 8 out of 10 posts light, fun and interesting. Allow your fans to see the real you.
If you’re in the studio, release short updates on social media. Tell a story about your experience that day, post a photo of the mixer getting zaney, or post a short clip (Facebook live works great) of a 15th take where you finally nailed the part. These things aren’t obviously promotional, but they are hugely engaging and let your fans know what’s happening.
3. Market and sell your music on your site
Your website shouldn’t be a static thing. It should be ever growing and changing to reflect achievements in your career. You want your fans stopping by your site as frequently as possible. The more they are on your site, the higher the chances they will buy an album, merch, tickets, or other product you have available.
If you’re just beginning, you may not have too many updates other than the occasional album release and concert. Running a blog is an excellent solution. It’s fairly easy to set up a blog on the homepage of your site. Most website tools like Bandzoogle, Wix, Wiseintro, and WordPress, have excellent blog features. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the story behind certain songs, new lyrical ideas, or a funny story, even overview of the equipment you use.
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4. Tweak the interest of other music sites
If you wish to promote your music, it isn’t just about sharing with your audience. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an up and coming artist. This means that if your music is run on a blog, it’s possible to be seen by people who already like your genre!
Do research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other artists releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to make sure you explore what you can do for them first. Perhaps you can author a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Collaborate with fellow artists
Collaboration is an often overlooked aspect of music promotion. It’s an excellent way to get your art in front of another group of people and make new fans. You can collaborate on pretty much anything. Just make sure you partner with musicians whose fans would also appreciate your music. Choose to work with artists in a similar genre or with a similar fan profile.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.
6. Build your email list with digital marketing promotion and SEO
Your email list is an extremely useful tool to promote your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.
Many artists struggle with the business and marketing side of building an audience, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!