How to market your music online using digital marketing and search engine optimization in Glendale Arizona 85306
The internet has opened up endless opportunities to promote our art in Glendale, and allows you to experiment and let your creativity run wild! The secret to success is to learn from the promotions you run, make changes, and fine-tune them to your unique objective. Let’s look at a few basic strategies that you can use to promote your music using SEO and social media as a part of the strategy.
1. Gig more to get known
With modern technology it’s now possible to create and distribute music entirely in the confines of your studio. Just because you can release something online doesn’t mean it’s the best way. In fact, live interactions are still extremely important in the music industry.
The live show is so much more than just performing. You can use gigs to promote your music, new album, or song. Tell your fans that you’ll be premiering a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use concerts to grow a fanbase in states or countries you haven’t played in yet.
Before you pursue a music distribution deal you may want to read this article.
2. Apply social media liberally
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to market your music. Social is not a straight-up promotion vehicle, instead, it’s a creator for conversation and word-of-mouth marketing. About 80% of your posts should be funny, conversational, and interesting, and about 1 out of 5 for marketing.
That’s not to say that personal posts can’t be promotional! You just need to learn how to present the content in interesting ways that don’t scream “Buy now.” If you’re making a new album, reveal updates on social media. Reveal a silly moment about your studio experience that day, post a photo, or share a short song snippet. If you’re out on tour, take photos or post short videos of your fans. These things aren’t overtly promotional, but it will let fans know what’s going on.
3. Advertise and sell your music on your profile
Your website shouldn’t be a static thing. It must be ever growing and changing to reflect achievements in your career. You want your fans stopping by your website as frequently as is feasible. The more they are on your site, the more chances they will purchase an album, merch, tickets, or other product you have available.
If you’re just starting out, you probably don’t have too many big updates other than the occasional new release and tour. Most website tools like Bandzoogle, and WordPress, have excellent blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to share anything your fans would find interesting.
Ensure that your site is optimized to be found on Google. You may not know that you can promote your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Glendale search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Tweak the interest of other music blogs
If you wish to market your music, it isn’t just about sharing with your fans. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an up and coming artist. This means that if your music is advertised on a blog, it’s possible to be seen by people who already like your genre!
Do research, find blogs that cover your style of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to always explore what you can do for them first. Maybe you can write a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with fellow musicians
Collaboration is an often overlooked part of music promotion. It’s an excellent way to get your art in front of more people and grow your fan base. You can collaborate on pretty much anything. Be sure you collaborate with musicians whose fans would also appreciate your music. Choose to work with artists in a similar genre or with a similar fan demographic.
Headline trade strategy is a great option. You could also work together on a song or album. Performing a cover is an easy way to expand your fan base and grab more attention. The trick is to drive your fans to each other. If you create a song or video, be sure to link to each other’s websites. If it’s a gig, drive your fans to each other’s merchandise table.
6. Build your email list with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many artists struggle with the business and marketing side of building an audience, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!