How to market your music online using digital marketing and search engine optimization in Glendale Arizona 85303
The internet has opened up amazing possibilities to promote our music in Glendale, and enables you to experiment and let your creativity run wild! The key to success is to learn from the promotions you run, make changes, and fine-tune them to your unique personality. Let’s look at several basic techniques that you could be using to promote your music using search engine optimization and social media as a part of the strategy.
1. Play out live
With modern technology it’s now possible to create and distribute music entirely in the confines of your practice space. Just because you can release something online doesn’t mean you should. In fact, live interactions are still extremely important in the music industry.
The live show is so much more than just performing. You can use gigs to promote your art, new album, or song. Tell your fans that you’ll be premiering a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use concerts to grow a fanbase in states or countries you haven’t played in yet.
Before you pursue a music distribution deal you may want to read this article.
2. Social media marketing
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to market your craft. Social is not a straight-up marketing vehicle, instead, it’s a creator for conversation and word-of-mouth promotion. About eighty percent of your posts should be funny, conversational, and interesting, leaving about twenty percent for promotion.
That’s not to say that personal posts can’t be marketing! You just need to learn how to present the content in interesting ways that do not scream “Buy now.” If you’re making a new album, reveal updates on social media. Show a funny goof up about your studio experience that day, share a photo, or share a short song teaser. If you’re out on tour, take photos or post short videos of your fans. This isn’t obviously promotional, but it will let fans know what’s going on.
3. Advertise and sell your music on your profile
Basically, you want your audience stopping by your website as often as possible. The more often that they are on your website, the higher are the chances that they will buy an album, tickets, or other product.
If you’re just starting out, you probably don’t have too many big updates other than the occasional album release and tour. Most website tools like Bandzoogle, and WordPress, have excellent blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to share anything your fans would find interesting.
Ensure that your site is optimized to be discovered on Google. You may not know that you can market your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Glendale SEO to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Capture the interest of other music sites
If you want to advertise your music, it isn’t just about sharing with your fans. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do research, find blogs that cover your style of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to always explore what you can do for them first. Maybe you can author a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Collaborate with fellow musicians
It’s a great way to put your music in front of another group of people and make more fans. With the best partner, you can collaborate on pretty much anything. Just make sure to collaborate with musicians whose fans would appreciate your music.
Headline trade strategy is a good option. You could also work together on a song or album. If you don’t want to dedicate too much time, record a cover song or two together and release them on your YouTube channels. The key is to drive your fans to each other. If you create a song or video, be sure to link to each other’s site’s. If it’s a gig, drive your fans to each other’s merch table.
6. Email with digital marketing promotion and SEO
Your email list is an extremely valuable tool to promote your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.
Many creatives struggle with the business and marketing side of promoting their music, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!