Social network marketing is about communicating with your audience. Everybody has that good friend who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. You have to tell individuals regarding what you’re doing, however it doesn’t have to be one-way.
When discussing social media strategy for artists in Sierra Vista, Ok, honestly, is your online presence contributing to the growth of your fan base? You probably have attentively crafted material with focus on great art but if no one knows about you, you’ll struggle to build an audience. Artists just beginning invest too much time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a communication that is one-direction, leaving fans without any way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, building your brand name and telling the audience in a natural manner is the best objective. Check out the newartistmodel.com for more resources.
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Say you have 10 Facebook posts over 2 weeks, you should make 7 or so relevant to your brand name, approximately 2 about a separate group that you are involved with, and one or 2 a direct CTA to buy your music. This content mix gives flexibility and the opportunity to be creative with your social voice. This content should not be arbitrary. You have to really believe in exactly what you are sharing. Whatever you share publicly comes back to your brand. If you post about an irrelevant project, your fans may question the consistency of your voice.
70% of your social material must develop your brand name.
The largest majority of your material should be focused on your message and brand. Maybe your brand is hardcore, however your personality is with a funny attribute. Mix the 2 in a method that offers your followers a window into who you are. Try publishing a video of you vocalizing in the studio, or composing a genuine thank you to your followers. Don’t forget, your audience want to get into your life, so usher them into your home. Show them the exciting, ordinary, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material must be shared from and for other artists.
If a band invited you to sing with them in Sierra Vista, let your fans in Arizona know about it. Establish relationships with other musicians, vocalists and influencers, and you’ll develop a advantageous network by way of social media. Think of these artists as amplifiers of your brand. As an emerging singer, you’re continuously gigging with other bands and working together with musicians, independent professional photographers, recording technicians, graphic designers, etc. Use this 20 percent of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content needs to be self-promoting.
LA based producer Flying Lotus put up a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Handling social media requires focus, but it can be enjoyable. It’s a terrific method to interact with your audience. The group Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their music.