Social network marketing is about interacting with your fans. Everyone has that good friend who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. You have to tell individuals regarding what you are up to, however it does not need to be one-way.
When discussing social media strategy for artists in Kingman, Ok, honestly, is your online presence helping to the growth of your fan base? You likely have attentively created product with focus on great content but if no one knows about your incredible talent, you’ll struggle to build an audience. Artists just beginning invest too much time concentrating on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a communication that is single direction, leaving fans without any method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, developing your brand and telling the audience in a conversational manner is the real objective. Check out the newartistmodel.com for more resources.
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Social Media Tools:
Say you have ten Facebook posts over two weeks, you will want to make 7 or so relevant to your image, approximately two about a separate group that you support, and one or two a direct CTA to buy your product. This content mix provides versatility and the chance to be innovative with your online voice. This material should not be random. You need to truly believe in exactly what you’re sharing. Everything returns to your brand name. If you post about an irrelevant project, your followers might wonder about the consistency of your message.
70% of your social material must build your brand name.
The largest majority of your material should be focused on your message and brand name. Maybe your brand is dark, on the other hand your character is with a sense of humor. Blend the two in a manner that gives your followers a window into who you are. Try publishing a image of you belting in the studio, or writing a genuine note of thanks to your fans. Remember, your audience want to get into your life, so usher them behind the scenes. Show them the exciting, normal, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network material must be shared from and for other bands.
If a band invited you to perform with them in Kingman, let your followers in Arizona know about it. Establish relationships with other artists, vocalists and influencers, and you will establish a useful network via social media. Think of these artists as amplifiers of your brand. As an up-and-coming vocalist, you’ll be constantly gigging with other groups and teaming up with vocalists, self-employed professional photographers, sound technicians, graphic designers, and so on. Use this 20 percent of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content ought to be self-promoting.
Los Angeles based artist Flying Lotus put up a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Managing social networking requires focus, but it can be fun. It’s a great method to communicate with your audience. The rock band Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their music.