Social media marketing has to do with communicating with your audience. Everyone has that good friend who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. You need to inform people regarding what you are up to, but it doesn’t need to be one-way.
When discussing social media strategy for artists in Surprise, let’s be honest, is your social media profile helping to the growth of your fan base? You likely have attentively created product with focus on great content but if no one knows about your incredible talent, you’ll struggle to build a following. Singers just starting invest excessive time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the problem is that this is a conversation that is one-direction, leaving followers with no method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, constructing your brand and informing your fans in a conversational manner is the ultimate goal. Check out the newartistmodel.com for more resources.
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Say you have a dozen Facebook posts over 2 weeks, you should make 7 or so relevant to your image, approximately 2 about a different job that you support, and one or 2 a direct CTA to buy your music. This content mix offers versatility and the chance to be innovative with your virtual voice. This content shouldn’t be arbitrary. You need to really believe in exactly what you’re sharing. Whatever you share publicly comes back to your brand name. If you post about an unimportant project, your followers might wonder about the consistency of your message.
70 percent of your social material must build your brand name.
The biggest majority of your material ought to be focused on your story and brand. Perhaps your brand is dark, on the other hand your character is with a funny attribute. Blend the two in a way that offers your fans a window into who you are. Try posting a photo of you vocalizing in the studio, or writing a genuine note of thanks to your followers. Don’t forget, your fans want to get into your life, so usher them behind the scenes. Show them the fun, normal, and even the mundane parts of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material must be shared from and for other singers.
If an artist invited you to perform with them in Surprise, let your followers in Arizona know about it. Develop relationships with other musicians, vocalists and influencers, and you will establish a powerful network through social media. Think of these influencers as amplifiers of your brand. As an trending artist, you’re continuously playing with other groups and teaming up with vocalists, independent professional photographers, sound engineers, graphic designers, etc. Utilize this 20 percent of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content needs to be promotional.
Los Angeles based artist Flying Lotus installed a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Managing social media requires dedication, but it can be fun. It’s a excellent method to interact with your fans. The group Korn is yet another example of an artist who has built a loyal base of followers by engaging people even beyond their music.