Social network marketing is about communicating with your audience. Everybody has that friend who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. You need to inform people about what you’re up to, but it does not need to be one-way.
When discussing social media strategy for artists in Sells, let’s be honest, is your social networking profile helping to the growth of your audience? You likely have thoughtfully created material with focus on great content but if no one knows about you, you’ll struggle to achieve a base of fans. Musicians just starting spend too much time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a communication that is single direction, leaving followers with no method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, developing your brand and engaging your fans in a conversational manner is the best goal. Check out the newartistmodel.com for more resources.
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Let’s say you have 10 social posts over two weeks, you should make seven or so appropriate to your image, approximately 2 about a separate project that you support, and one or two a direct CTA to buy your promotional item. This content mix offers versatility and the chance to be innovative with your online voice. This content shouldn’t be random. You must really believe in what you are sharing. Everything returns to your brand. If you publish about an unimportant project, your followers might question the consistency of your voice.
70 percent of your social material should enhance your brand.
The biggest majority of your material should be focused on your message and brand name. Maybe your brand name is dark, on the other hand your personality is with a sense of humor. Blend the two in a method that gives your fans a view into your personality. Try posting a picture of you vocalizing in the studio, or writing a genuine note of thanks to your supporters. Remember, your audience want to get into your life, so usher them into your home. Show them the exciting, boring, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content needs to be shared from and for other artists.
If an artist welcomed you to sing with them in Sells, let your fans in Arizona know about it. Establish relationships with other musicians, vocalists and influencers, and you’ll develop a powerful network through social media. Think of these bands as amplifiers of your name. As an up-and-coming artist, you’re constantly gigging with other bands and collaborating with vocalists, independent photographers, recording technicians, graphic designers, etc. Use this 20% of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content must be promotional.
LA based artist Flying Lotus set up a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Handling social media requires dedication, however it can be enjoyable. It’s a excellent way to communicate with your audience. The group Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their art.