Social media marketing has to do with interacting with your fans. Everybody has that friend who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. You have to inform individuals about what you’re up to, however it does not have to be one-way.
When discussing social media strategy for artists in Scottsdale, let’s be honest, is your online presence helping to the growth of your audience? You probably have attentively created product with focus on great material but if no one knows about your music, you’ll struggle to grow a following. Musicians just beginning spend too much time concentrating on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a communication that is one-direction, leaving fans with no way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, building your brand and engaging your fans in a natural manner is the real objective. Check out the newartistmodel.com for more resources.
Learn about SEO, rocket fuel for social media. Video courtesy SEO Ranker Agency.
Social Networking Resources:
Learn methods to optimize your web presence here: search engine optimization for vocalists.
Say you have ten Facebook posts over two weeks, you will want to make 7 or so appropriate to your brand name, approximately 2 about a separate job that you support, and one or two a direct CTA to purchase your product. This content mix offers flexibility and the opportunity to be creative with your online voice. This content should not be random. You have to really believe in what you’re sharing. Whatever you share publicly comes back to your brand name. If you post about an unimportant project, your followers might question the consistency of your message.
70 percent of your social material must develop your brand name.
The biggest bulk of your material must be centered on your message and brand. Perhaps your brand name is hardcore, on the other hand your personality is with a sense of humor. Mix the 2 in a method that offers your followers a view into your personality. Try posting a image of you belting in the studio, or writing a sincere thank you to your fans. Don’t forget, your fans want to get into your life, so usher them into your home. Show them the fun, boring, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media content ought to be shared from and for other artists.
If an artist invited you to sing with them in Scottsdale, let your followers in Arizona know about it. Build relationships with other musicians, bands and influencers, and you’ll develop a powerful network via social media. Think of these artists as amplifiers of your brand. As an trending singer, you’re constantly playing with other groups and collaborating with vocalists, self-employed professional photographers, recording technicians, graphic designers, etc. Utilize this 20% of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content needs to be self-promoting.
LA based artist Flying Lotus installed a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Managing social media requires attention to detail, but it can be enjoyable. It’s a terrific method to interact with your fans. The group Korn is yet another example of an artist who has built a loyal base of followers by engaging people even beyond their art.