Social network marketing is about interacting with your fans. Everyone has that good friend who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. You need to tell people regarding what you’re up to, however it doesn’t need to be one-way.
When discussing social media strategy for artists in Phoenix, Ok, honestly, is your social profile contributing to the growth of your fan base? You likely have thoughtfully crafted music with attention to great art but if no one knows about you, you’ll struggle to achieve a fan base. Musicians just starting spend too much time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a conversation that is one-direction, leaving fans without any way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, constructing your brand name and engaging the audience in a conversational manner is the real objective. Check out the newartistmodel.com for more resources.
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Let’s say you have a dozen Facebook posts over two weeks, you will want to make 7 or so pertinent to your brand, approximately 2 about a different project that you support, and one or 2 a direct call-to-action to purchase your music. This content mix gives flexibility and the chance to be creative with your online voice. This content should not be arbitrary. You have to genuinely believe in what you’re sharing. Everything returns to your brand. If you publish about an irrelevant project, your followers may question the consistency of your message.
70 percent of your social material must enhance your brand.
The largest majority of your content should be focused on your message and brand name. Maybe your brand is hard, but your personality is with a sense of humor. Blend the two in a method that offers your fans a view into who you are. Try posting a image of you belting in the studio, or composing a sincere note of thanks to your supporters. Don’t forget, your fans want to get into your life, so usher them into your home. Show them the exciting, normal, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content needs to be shared from and for other vocalists.
If a band invited you to sing with them in Phoenix, let your fans in Arizona know about it. Build relationships with other artists, vocalists and influencers, and you’ll develop a advantageous network through social media. Think of these influencers as amplifiers of your brand. As an trending vocalist, you’ll be continuously gigging with other groups and working together with vocalists, freelance photographers, recording engineers, graphic designers, etc. Use this 20% of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material ought to be self-promoting.
Los Angeles based producer Flying Lotus installed a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Managing social networking requires dedication, however it can be enjoyable. It’s a terrific method to communicate with your audience. The band Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their music.