Social network marketing is about interacting with your fans. Everybody has that good friend who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. You need to tell individuals regarding what you are doing, but it doesn’t have to be one-way.
When discussing social media strategy for artists in Fort Lowell, let’s be honest, is your social networking profile contributing to the growth of your fan base? You probably have thoughtfully crafted music with attention to great art but if no one knows about your music, you’ll struggle to grow a fan base. Musicians just starting spend excessive time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a communication that is single direction, leaving fans with no way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, developing your brand and informing your fans in a natural manner is the ultimate goal. Check out the newartistmodel.com for more resources.
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Digital Networking Tools:
Let’s say you have a dozen Facebook posts over 2 weeks, you should make 7 or so pertinent to your image, approximately 2 about a separate project that you are involved with, and one or 2 a direct CTA to purchase your product. This content model provides flexibility and the chance to be creative with your online voice. This material should not be random. You need to truly believe in exactly what you’re sharing. Everything comes back to your brand. If you post about an irrelevant project, your followers might wonder about the consistency of your message.
70 percent of your social content should enhance your brand name.
The biggest bulk of your material needs to be focused on your message and brand. Perhaps your brand name is hard, but your personality is with a sense of humor. Mix the two in a way that gives your followers a view into who you are. Try posting a photo of you vocalizing in the studio, or writing a genuine note of thanks to your fans. Don’t forget, your audience want to get into your life, so usher them backstage. Show them the fun, boring, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material needs to be shared from and for other musicians.
If an artist welcomed you to perform with them in Fort Lowell, let your fans in Arizona know about it. Develop relationships with other musicians, vocalists and influencers, and you’ll develop a useful network by way of social media. Think of these artists as amplifiers of your brand. As an up-and-coming vocalist, you’re constantly gigging with other groups and teaming up with artists, self-employed photographers, sound technicians, graphic designers, and so on. Utilize this 20 percent of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content must be self-promoting.
LA based artist Flying Lotus installed a live-stream while playing the recording of recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Managing social networking requires dedication, but it can be fun. It’s a great method to interact with your fans. The rock band Korn is yet another example of an artist who has built a loyal base of followers by engaging people even beyond their art.