Social media marketing is about communicating with your audience. Everyone has that good friend who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. You need to inform people about what you are doing, but it does not have to be one-way.
When discussing social media strategy for artists in Moenkopi, let’s be honest, is your social networking profile contributing to the growth of your fan base? You probably have thoughtfully crafted material with focus on great art but if no one knows about you, you’ll struggle to build a following. Bands just beginning spend too much time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a conversation that is one-direction, leaving followers without any way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, building your brand and telling your fans in a natural manner is the ultimate objective. Check out the newartistmodel.com for more resources.
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Say you have 10 social posts over 2 weeks, you should make seven or so pertinent to your brand name, approximately 2 about a different group that you support, and 1 or 2 a direct CTA to purchase your promotional item. This content mix gives flexibility and the chance to be imaginative with your social voice. This material shouldn’t be arbitrary. You have to genuinely believe in what you are sharing. Everything returns to your brand. If you publish about an irrelevant project, your followers may wonder about the consistency of your voice.
70 percent of your social material needs to develop your brand.
The biggest bulk of your material ought to be centered on your message and brand name. Perhaps your brand name is hard, however your character is with a sense of humor. Blend the 2 in a way that gives your followers a window into your personality. Try publishing a picture of you vocalizing in the studio, or writing a sincere note of thanks to your supporters. Remember, your audience want to get into your life, so usher them backstage. Show them the exciting, boring, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media content must be shared from and for other musicians.
If a band welcomed you to record with them in Moenkopi, let your followers in Arizona know about it. Establish relationships with other artists, bands and influencers, and you will develop a useful network by way of social media. Think of these influencers as amplifiers of your name. As an trending singer, you’re continuously playing with other groups and collaborating with vocalists, self-employed professional photographers, recording technicians, graphic designers, etc. Use this 20% of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content must be self-promoting.
Los Angeles based producer Flying Lotus put up a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Handling social media requires focus, however it can be enjoyable. It’s a great way to interact with your audience. The band Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their art.