Social media marketing has to do with interacting with your audience. Everyone has that friend who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. You have to inform individuals regarding what you are up to, however it does not need to be one-way.
When discussing social media strategy for artists in Crown King, let’s be honest, is your online profile helping to the growth of your fan base? You probably have thoughtfully crafted music with attention to great art but if no one knows about your music, you’ll struggle to achieve a base of fans. Musicians just beginning invest too much time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a conversation that is one-direction, leaving fans without any method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, developing your brand name and informing the audience in a natural way is the real goal. Check out the newartistmodel.com for more resources.
Learn about SEO, rocket fuel for social media. Video courtesy SEO Ranker Agency.
Digital SEO Resources:
Let’s say you have 10 Facebook posts over two weeks, you should make 7 or so relevant to your brand, approximately 2 about a separate group that you support, and 1 or 2 a direct call-to-action to purchase your product. This content mix gives flexibility and the chance to be innovative with your social voice. This material shouldn’t be arbitrary. You need to genuinely believe in exactly what you are sharing. Everything comes back to your image. If you post about an unimportant project, your fans might wonder about the consistency of your message.
70% of your social content should enhance your brand name.
The biggest bulk of your material needs to be focused on your story and brand. Supposing your brand is hardcore, however your character is with a funny attribute. Blend the 2 in a way that gives your fans a view into your personality. Try posting a photo of you belting in the studio, or writing a genuine note of thanks to your supporters. Don’t forget, your fans want to get into your life, so usher them into your home. Show them the fun, normal, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material ought to be shared from and for other bands.
If an artist welcomed you to perform with them in Crown King, let your followers in Arizona know about it. Establish relationships with other musicians, vocalists and influencers, and you will establish a powerful network by way of social media. Think of these bands as amplifiers of your brand. As an up-and-coming vocalist, you’re constantly playing with other groups and working together with vocalists, self-employed photographers, sound technicians, graphic designers, and so on. Use this 20 percent of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material ought to be promotional.
Los Angeles based artist Flying Lotus set up a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
. Get more information
Handling social networking requires focus, but it can be fun. It’s a excellent way to interact with your audience. The group Korn is yet another example of an artist who has built a loyal base of followers by engaging people even beyond their music.