Social media marketing has to do with communicating with your audience. Everybody has that good friend who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. You need to inform individuals about what you’re doing, however it doesn’t have to be one-way.
When discussing social media strategy for artists in Woodsprings, let’s be honest, is your online profile helping to the growth of your audience? You probably have thoughtfully created music with focus on great content but if no one knows about your music, you’ll struggle to achieve a fan base. Artists just starting spend excessive time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a communication that is one-direction, leaving fans with no method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, building your brand and telling your fans in a natural manner is the ultimate goal. Check out the newartistmodel.com for more resources.
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Let’s say you have ten social posts over 2 weeks, you will want to make 7 or so pertinent to your brand, approximately 2 about a different job that you are involved with, and one or 2 a direct call-to-action to buy your product. This content model gives flexibility and the opportunity to be innovative with your online voice. This material should not be arbitrary. You have to truly believe in what you’re sharing. Everything returns to your brand. If you post about an unimportant project, your fans might question the consistency of your voice.
70 percent of your social content ought to build your brand.
The largest majority of your material should be centered on your story and brand name. Maybe your brand is hard, on the other hand your personality is with a sense of humor. Mix the 2 in a manner that gives your followers a view into your personality. Try posting a video of you belting in the studio, or composing a genuine thank you to your followers. Don’t forget, your audience want to get into your life, so usher them into your home. Show them the fun, boring, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network content should be shared from and for other vocalists.
If a band invited you to perform with them in Woodsprings, let your fans in Arizona know about it. Establish relationships with other artists, vocalists and influencers, and you will establish a useful network by way of social media. Think of these artists as amplifiers of your brand. As an trending singer, you’ll be constantly gigging with other bands and teaming up with musicians, freelance photographers, recording engineers, graphic designers, etc. Use this 20 percent of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material must be self-promoting.
LA based artist Flying Lotus set up a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Handling social media requires focus, however it can be enjoyable. It’s a fantastic method to interact with your fans. The band Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their art.