Social network marketing is about interacting with your audience. Everyone has that buddy who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. You have to tell individuals about what you are doing, but it doesn’t need to be one-way.
When discussing social media strategy for artists in Rucker, Ok, honestly, is your social presence contributing to the growth of your fan base? You probably have thoughtfully created material with focus on great content but if no one knows about you, you’ll struggle to achieve a fan base. Musicians just starting spend too much time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a conversation that is single direction, leaving fans with no way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, building your brand and informing the audience in a conversational manner is the ultimate goal. Check out the newartistmodel.com for more resources.
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Say you have 10 social posts over 2 weeks, you should make 7 or so appropriate to your image, approximately 2 about a different project that you support, and 1 or 2 an explicit CTA to buy your promotional item. This content model provides flexibility and the opportunity to be creative with your social voice. This material should not be random. You must really believe in what you are sharing. Whatever you share publicly returns to your brand name. If you publish about an unimportant project, your fans may wonder about the consistency of your message.
70 percent of your social content ought to develop your brand.
The biggest bulk of your material should be centered on your message and brand. Perhaps your brand name is hardcore, however your personality is with a sense of humor. Mix the 2 in a method that offers your fans a window into your personality. Try publishing a photo of you belting in the studio, or composing a sincere note of thanks to your fans. Remember, your fans want to get into your life, so usher them behind the scenes. Show them the exciting, normal, and even the mundane aspects of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media content ought to be shared from and for other musicians.
If an artist welcomed you to perform with them in Rucker, let your followers in Arizona know about it. Build relationships with other musicians, bands and influencers, and you’ll establish a advantageous network through social media. Think of these bands as amplifiers of your name. As an trending vocalist, you’re continuously gigging with other groups and collaborating with vocalists, independent photographers, recording engineers, graphic designers, etc. Use this 20 percent of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content should be promotional.
LA based artist Flying Lotus set up a live-stream while playing the recording of recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Managing social media requires attention to detail, but it can be fun. It’s a fantastic way to interact with your audience. The group Korn is yet another example of an artist who has built a loyal base of followers by engaging people even beyond their music.