Social media marketing has to do with interacting with your fans. Everyone has that good friend who shamelessly pours his or her self-promotion into your social media status reports, and it gets annoying. You need to tell people regarding what you’re doing, but it doesn’t need to be one-way.
When discussing social media strategy for artists in Phoenix, Ok, honestly, is your social networking presence contributing to the growth of your audience? You likely have thoughtfully crafted music with focus on great material but if no one knows about your music, you’ll struggle to grow a base of fans. Musicians just beginning invest too much time concentrating on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a conversation that is single direction, leaving followers without any method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, building your brand and telling the audience in a conversational manner is the ultimate goal. Check out the newartistmodel.com for more resources.
Learn about SEO, rocket fuel for social media. Video courtesy SEO Ranker Agency.
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Let’s say you have 10 Facebook posts over two weeks, you should make 7 or so pertinent to your brand, approximately 2 about a separate job that you support, and one or 2 a direct CTA to buy your product. This content mix provides flexibility and the opportunity to be creative with your social voice. This material shouldn’t be random. You have to truly believe in exactly what you’re sharing. Everything comes back to your image. If you publish about an irrelevant project, your fans might question the consistency of your voice.
70% of your social content ought to enhance your brand.
The largest bulk of your content ought to be focused on your message and brand. Maybe your brand is hard, on the other hand your personality is with a funny attribute. Blend the 2 in a way that gives your followers a view into who you are. Try publishing a image of you vocalizing in the studio, or writing a sincere thank you to your fans. Remember, your fans want to get into your life, so usher them into your home. Show them the fun, boring, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content ought to be shared from and for other artists.
If an artist invited you to sing with them in Phoenix, let your followers in Arizona know about it. Develop relationships with other artists, bands and influencers, and you’ll develop a beneficial network through social media. Think of these bands as amplifiers of your name. As an up-and-coming artist, you’ll be constantly gigging with other groups and teaming up with artists, independent photographers, recording engineers, graphic designers, and so on. Utilize this 20% of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material ought to be promotional.
LA based producer Flying Lotus installed a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Managing social networking requires dedication, however it can be fun. It’s a great method to interact with your audience. The band Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their art.