Social network marketing is about communicating with your fans. Everyone has that good friend who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. You need to tell people regarding what you’re doing, but it doesn’t need to be one-way.
When discussing social media strategy for artists in Litchfield, let’s be honest, is your online presence helping to the growth of your audience? You probably have attentively created material with focus on great material but if no one knows about your incredible talent, you’ll struggle to grow a following. Bands just starting spend excessive time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a conversation that is single direction, leaving fans without any method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, constructing your brand and telling your fans in a conversational manner is the real goal. Check out the newartistmodel.com for more resources.
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Let’s say you have 10 social posts over two weeks, you should make seven or so pertinent to your image, approximately 2 about a different group that you support, and one or 2 an explicit call-to-action to buy your promotional item. This content model gives flexibility and the opportunity to be creative with your online voice. This content should not be arbitrary. You must really believe in what you are sharing. Whatever you share publicly returns to your brand name. If you publish about an unimportant project, your fans might question the consistency of your voice.
70% of your social material needs to develop your brand.
The biggest majority of your content ought to be centered on your story and brand name. Maybe your brand name is dark, however your character is with a sense of humor. Mix the two in a manner that gives your fans a view into who you are. Try publishing a picture of you belting in the studio, or writing a genuine note of thanks to your supporters. Remember, your fans want to get into your life, so usher them backstage. Show them the fun, boring, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network content must be shared from and for other musicians.
If an artist invited you to sing with them in Litchfield, let your fans in Arizona know about it. Establish relationships with other artists, bands and influencers, and you’ll establish a beneficial network by way of social media. Think of these influencers as amplifiers of your brand. As an up-and-coming singer, you’ll be constantly gigging with other groups and teaming up with vocalists, independent photographers, recording engineers, graphic designers, and so on. Utilize this 20 percent of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material ought to be self-promoting.
Los Angeles based artist Flying Lotus set up a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Managing social media requires attention to detail, but it can be fun. It’s a fantastic way to interact with your audience. The group Korn is yet another example of an artist who has built a loyal base of followers by engaging people even beyond their music.