Social network marketing is about communicating with your audience. Everyone has that buddy who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. You need to tell people regarding what you are doing, but it does not have to be one-way.
When discussing social media strategy for artists in Kingman, let’s be honest, is your social media profile helping to the growth of your audience? You likely have attentively crafted music with attention to great material but if no one knows about your music, you’ll struggle to grow a following. Musicians just starting spend excessive time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a conversation that is one-direction, leaving followers with no way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, building your brand and informing the audience in a natural manner is the real objective. Check out the newartistmodel.com for more resources.
Learn about SEO, rocket fuel for social media. Video courtesy SEO Ranker Agency.
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Let’s say you have ten Facebook posts over two weeks, you should make seven or so pertinent to your brand name, approximately 2 about a different group that you are involved with, and one or 2 a direct CTA to buy your product. This content model provides flexibility and the opportunity to be imaginative with your online voice. This content should not be arbitrary. You must genuinely believe in what you’re sharing. Whatever you share publicly returns to your brand. If you publish about an unimportant project, your followers might wonder about the consistency of your voice.
70% of your social content ought to develop your brand.
The largest bulk of your content should be centered on your story and brand. Perhaps your brand is hard, on the other hand your character is with a funny attribute. Blend the two in a method that offers your fans a window into who you are. Try publishing a image of you belting in the studio, or writing a genuine thank you to your supporters. Remember, your fans want to get into your life, so usher them behind the scenes. Show them the fun, boring, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content should be shared from and for other musicians.
If an artist welcomed you to record with them in Kingman, let your fans in Arizona know about it. Establish relationships with other artists, vocalists and influencers, and you’ll develop a beneficial network by way of social media. Think of these bands as amplifiers of your name. As an up-and-coming artist, you’re continuously gigging with other groups and teaming up with musicians, independent photographers, sound engineers, graphic designers, etc. Use this 20% of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content should be promotional.
LA based artist Flying Lotus installed a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Handling social media requires dedication, however it can be fun. It’s a excellent way to interact with your audience. The rock band Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their music.