Social media marketing has to do with communicating with your audience. Everybody has that buddy who shamelessly pours his or her self-promotion into your social media status reports, and it gets annoying. You have to inform people regarding what you are doing, but it does not have to be one-way.
When discussing social media strategy for artists in Chinle, let’s be honest, is your social networking profile helping to the growth of your audience? You likely have attentively crafted music with attention to great material but if no one knows about your music, you’ll struggle to build a base of fans. Musicians just starting spend excessive time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a conversation that is one-direction, leaving followers without any way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, constructing your brand and informing the audience in a natural manner is the real goal. Check out the newartistmodel.com for more resources.
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Say you have a dozen Facebook posts over 2 weeks, you should make 7 or so appropriate to your brand, approximately two about a different job that you support, and one or two a direct call-to-action to purchase your product. This content mix offers flexibility and the chance to be imaginative with your online voice. This material should not be arbitrary. You need to genuinely believe in what you are sharing. Everything returns to your image. If you post about an irrelevant project, your fans might wonder about the consistency of your message.
70 percent of your social material must enhance your brand name.
The biggest bulk of your content needs to be focused on your message and brand. Perhaps your brand is hardcore, but your character is with a funny attribute. Mix the 2 in a way that gives your followers a view into your personality. Try posting a image of you vocalizing in the studio, or composing a genuine note of thanks to your fans. Remember, your audience want to get into your life, so usher them into your home. Show them the exciting, ordinary, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content needs to be shared from and for other artists.
If an artist invited you to perform with them in Chinle, let your fans in Arizona know about it. Establish relationships with other musicians, bands and influencers, and you’ll establish a beneficial network through social media. Think of these influencers as amplifiers of your name. As an trending vocalist, you’ll be continuously gigging with other bands and collaborating with musicians, freelance photographers, recording engineers, graphic designers, etc. Use this 20% of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material ought to be self-promoting.
Los Angeles based artist Flying Lotus installed a live-stream while playing the recording of recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Managing social media requires dedication, but it can be enjoyable. It’s a terrific way to interact with your audience. The rock band Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their art.