Social media marketing has to do with interacting with your fans. Everyone has that friend who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. You need to inform individuals regarding what you’re up to, but it doesn’t need to be one-way.
When discussing social media strategy for artists in Mayer, Ok, honestly, is your social presence contributing to the growth of your fan base? You likely have thoughtfully crafted product with attention to great art but if no one knows about your incredible talent, you’ll struggle to grow a base of fans. Musicians just beginning invest too much time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the trouble is that this is a discussion that is single direction, leaving fans with no way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, developing your brand name and informing the audience in a natural manner is the real objective. Check out the newartistmodel.com for more resources.
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Let’s say you have 10 Facebook posts over two weeks, you will want to make 7 or so relevant to your image, approximately 2 about a different group that you support, and 1 or two a direct call-to-action to purchase your promotional item. This content mix offers versatility and the chance to be imaginative with your online voice. This content should not be random. You need to truly believe in what you are sharing. Whatever you share publicly comes back to your image. If you publish about an unimportant project, your fans may question the consistency of your message.
70% of your social material should build your brand name.
The largest majority of your content must be focused on your message and brand name. Maybe your brand is dark, but your character is with a funny attribute. Mix the 2 in a manner that offers your followers a view into who you are. Try posting a video of you belting in the studio, or writing a genuine note of thanks to your fans. Remember, your fans want to get into your life, so usher them backstage. Show them the exciting, ordinary, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content should be shared from and for other bands.
If an artist invited you to sing with them in Mayer, let your fans in Arizona know about it. Build relationships with other musicians, vocalists and influencers, and you will establish a useful network through social media. Think of these bands as amplifiers of your name. As an emerging artist, you’ll be continuously playing with other bands and collaborating with vocalists, independent photographers, sound engineers, graphic designers, and so on. Use this 20 percent of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content needs to be promotional.
Los Angeles based artist Flying Lotus set up a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Managing social media requires dedication, but it can be enjoyable. It’s a excellent way to communicate with your fans. The group Korn is yet another example of an artist who has built a loyal base of followers by engaging people even beyond their music.