Social media marketing has to do with interacting with your fans. Everybody has that pal who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. You have to inform people regarding what you are doing, but it doesn’t need to be one-way.
When discussing social media strategy for artists in Avondale-Goodyear, Ok, honestly, is your social networking profile contributing to the growth of your fan base? You likely have thoughtfully crafted music with focus on great art but if no one knows about your music, you’ll struggle to grow a base of fans. Artists just beginning spend too much time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a conversation that is one-direction, leaving fans with no method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, developing your brand name and engaging your fans in a conversational manner is the best objective. Check out the newartistmodel.com for more resources.
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Say you have a dozen Facebook posts over 2 weeks, you will want to make 7 or so relevant to your brand, approximately two about a separate job that you support, and 1 or 2 a direct CTA to purchase your music. This content mix provides flexibility and the chance to be creative with your social voice. This material should not be arbitrary. You need to really believe in exactly what you are sharing. Whatever you share publicly returns to your brand name. If you publish about an unimportant project, your followers might wonder about the consistency of your voice.
70 percent of your social material needs to build your brand.
The biggest bulk of your material must be centered on your message and brand name. Supposing your brand name is dark, however your character is with a sense of humor. Mix the two in a way that gives your followers a window into who you are. Try posting a picture of you belting in the studio, or writing a sincere thank you to your fans. Don’t forget, your audience want to get into your life, so usher them behind the scenes. Show them the exciting, normal, and even the mundane aspects of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content should be shared from and for other musicians.
If an artist invited you to sing with them in Avondale-Goodyear, let your fans in Arizona know about it. Develop relationships with other artists, bands and influencers, and you’ll develop a advantageous network through social media. Think of these influencers as amplifiers of your name. As an trending singer, you’re continuously playing with other bands and teaming up with artists, freelance professional photographers, recording technicians, graphic designers, and so on. Use this 20% of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material needs to be self-promoting.
Los Angeles based artist Flying Lotus set up a live-stream while playing the recording of recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
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Managing social networking requires focus, but it can be fun. It’s a fantastic method to communicate with your audience. The band Korn is yet another example of an artist who has built a loyal base of followers by engaging people even beyond their music.