[ExplodeHow to build your musical audience in Hard Rock Arizona with social media & SEO

Social media marketing has to do with interacting with your audience. Everybody has that buddy who shamelessly pours his or her self-promotion into your social media status reports, and it gets annoying. You have to inform people regarding what you’re doing, but it doesn’t have to be one-way.


When discussing social media strategy for artists in Hard Rock, let’s be honest, is your online presence contributing to the growth of your fan base? You likely have thoughtfully created music with attention to great content but if no one knows about your music, you’ll struggle to build an audience. Musicians just starting spend excessive time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the trouble is that this is a communication that is single direction, leaving fans without any way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, constructing your brand and engaging your fans in a conversational manner is the ultimate objective. Check out the newartistmodel.com for more resources.


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Say you have ten Facebook posts over 2 weeks, you will want to make 7 or so relevant to your image, approximately 2 about a separate group that you support, and one or 2 a direct CTA to purchase your product. This content model provides versatility and the opportunity to be creative with your online voice. This content should not be random. You have to truly believe in what you are sharing. Everything comes back to your brand name. If you publish about an irrelevant project, your followers might question the consistency of your voice.

70% of your social material must enhance your brand name.

The largest bulk of your material ought to be focused on your message and brand. Perhaps your brand name is hard, but your personality is with a funny attribute. Mix the two in a manner that offers your followers a view into your personality. Try publishing a image of you vocalizing in the studio, or composing a sincere note of thanks to your followers. Remember, your fans want to get into your life, so usher them behind the scenes. Show them the fun, boring, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.

20 percent of your social network content ought to be shared from and for other singers.

If a band invited you to record with them in Hard Rock, let your fans in Arizona know about it. Build relationships with other artists, vocalists and influencers, and you will establish a useful network through social media. Think of these artists as amplifiers of your brand. As an up-and-coming singer, you’ll be constantly gigging with other bands and collaborating with vocalists, independent professional photographers, recording engineers, graphic designers, and so on. Use this 20 percent of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.

10 percent of the content needs to be self-promoting.

LA based artist Flying Lotus set up a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.


If you are struggling with the business of music, you will want to read this post. Social strategies must always include SEO. Get more information here.


Handling social networking requires dedication, however it can be fun. It’s a fantastic method to communicate with your audience. The rock band Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their music.