Social network marketing is about communicating with your audience. Everyone has that pal who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. You have to inform people regarding what you’re up to, however it doesn’t have to be one-way.
When discussing social media strategy for artists in San Tan Valley, Ok, honestly, is your online profile helping to the growth of your fan base? You probably have thoughtfully created material with focus on great material but if no one knows about you, you’ll struggle to build a base of fans. Artists just beginning spend excessive time concentrating on self-promotion. For many, the primary communications or marketing method they use is social media, but the trouble is that this is a conversation that is single direction, leaving followers without any method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, developing your brand name and engaging the audience in a conversational manner is the ultimate goal. Check out the newartistmodel.com for more resources.
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Say you have ten Facebook posts over two weeks, you will want to make seven or so pertinent to your brand name, approximately 2 about a separate project that you support, and one or two an explicit call-to-action to buy your product. This content mix offers versatility and the chance to be creative with your social voice. This content should not be random. You need to genuinely believe in exactly what you are sharing. Everything returns to your image. If you post about an irrelevant project, your followers may question the consistency of your message.
70 percent of your social content must develop your brand name.
The biggest majority of your content needs to be focused on your message and brand name. Maybe your brand is hard, but your personality is with a funny attribute. Mix the two in a method that gives your fans a window into your personality. Try posting a image of you belting in the studio, or writing a sincere thank you to your supporters. Don’t forget, your audience want to get into your life, so usher them backstage. Show them the exciting, normal, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network content should be shared from and for other bands.
If a band welcomed you to record with them in San Tan Valley, let your fans in Arizona know about it. Build relationships with other musicians, vocalists and influencers, and you’ll develop a beneficial network through social media. Think of these influencers as amplifiers of your name. As an emerging vocalist, you’re constantly playing with other bands and collaborating with musicians, independent photographers, sound engineers, graphic designers, and so on. Use this 20% of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content must be promotional.
LA based artist Flying Lotus set up a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Handling social networking requires attention to detail, but it can be fun. It’s a great way to communicate with your audience. The group Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their music.