Social media marketing has to do with interacting with your audience. Everybody has that friend who shamelessly pours his or her self-promotion into your social media status reports, and it gets annoying. You have to inform individuals about what you are up to, but it does not have to be one-way.
When discussing social media strategy for artists in Gleeson, let’s be honest, is your online profile helping to the growth of your fan base? You likely have attentively created product with focus on great material but if no one knows about your incredible talent, you’ll struggle to build a base of fans. Musicians just starting invest excessive time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the trouble is that this is a communication that is single direction, leaving followers with no way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, building your brand name and informing the audience in a natural way is the best goal. Check out the newartistmodel.com for more resources.
Learn about SEO, rocket fuel for social media. Video courtesy SEO Ranker Agency.
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Say you have ten Facebook posts over two weeks, you should make seven or so relevant to your brand name, approximately two about a separate group that you are involved with, and 1 or two a direct call-to-action to buy your promotional item. This content mix gives versatility and the opportunity to be imaginative with your social voice. This content shouldn’t be arbitrary. You have to really believe in exactly what you are sharing. Everything returns to your brand name. If you post about an unimportant project, your followers may question the consistency of your message.
70 percent of your social content needs to enhance your brand.
The biggest majority of your content needs to be centered on your message and brand name. Maybe your brand is hard, but your personality is with a sense of humor. Blend the 2 in a manner that offers your followers a window into your personality. Try posting a image of you vocalizing in the studio, or composing a sincere thank you to your fans. Remember, your fans want to get into your life, so usher them into your home. Show them the fun, normal, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material must be shared from and for other bands.
If a band welcomed you to record with them in Gleeson, let your fans in Arizona know about it. Build relationships with other artists, vocalists and influencers, and you’ll develop a beneficial network through social media. Think of these artists as amplifiers of your name. As an up-and-coming artist, you’re continuously playing with other bands and collaborating with vocalists, freelance photographers, recording technicians, graphic designers, and so on. Use this 20 percent of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material needs to be promotional.
LA based artist Flying Lotus installed a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Managing social media requires attention to detail, however it can be fun. It’s a excellent method to communicate with your audience. The band Korn is yet another example of an artist who has built a loyal base of followers by engaging people even beyond their music.