Social media marketing is about interacting with your audience. Everybody has that good friend who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. You have to inform people regarding what you are doing, however it does not have to be one-way.
When discussing social media strategy for artists in Casa Grande, let’s be honest, is your social media presence contributing to the growth of your fan base? You probably have attentively created product with focus on great content but if no one knows about you, you’ll struggle to grow a fan base. Singers just beginning spend too much time concentrating on self-promotion. For many, the primary communications or marketing method they use is social media, but the trouble is that this is a conversation that is one-direction, leaving followers with no method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, developing your brand and telling your fans in a natural way is the ultimate goal. Check out the newartistmodel.com for more resources.
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Say you have 10 social posts over two weeks, you should make 7 or so relevant to your brand, approximately 2 about a separate group that you are involved with, and 1 or 2 an explicit call-to-action to purchase your music. This content model gives flexibility and the opportunity to be imaginative with your online voice. This material shouldn’t be arbitrary. You must truly believe in exactly what you’re sharing. Everything comes back to your image. If you post about an irrelevant project, your fans might question the consistency of your message.
70% of your social content must develop your brand.
The largest bulk of your content should be focused on your message and brand. Supposing your brand is hard, however your personality is with a sense of humor. Mix the two in a manner that gives your followers a view into who you are. Try publishing a image of you belting in the studio, or writing a sincere note of thanks to your fans. Don’t forget, your audience want to get into your life, so usher them behind the scenes. Show them the fun, normal, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media content must be shared from and for other vocalists.
If a band invited you to sing with them in Casa Grande, let your followers in Arizona know about it. Establish relationships with other artists, vocalists and influencers, and you’ll establish a useful network through social media. Think of these influencers as amplifiers of your brand. As an emerging artist, you’ll be constantly gigging with other bands and teaming up with vocalists, freelance professional photographers, recording engineers, graphic designers, and so on. Use this 20% of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content needs to be self-promoting.
LA based producer Flying Lotus set up a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
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Handling social networking requires dedication, however it can be fun. It’s a terrific way to communicate with your fans. The band Korn is yet another example of an artist who has built a loyal base of followers by engaging people even beyond their music.