Social network marketing has to do with communicating with your audience. Everyone has that good friend who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. You need to tell individuals about what you are doing, but it does not need to be one-way.
When discussing social media strategy for artists in Tucson, Ok, honestly, is your online profile contributing to the growth of your fan base? You likely have thoughtfully created music with attention to great content but if no one knows about your incredible talent, you’ll struggle to build a following. Bands just starting spend excessive time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the problem is that this is a conversation that is single direction, leaving fans with no method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, developing your brand and telling your fans in a conversational way is the ultimate goal. Check out the newartistmodel.com for more resources.
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Let’s say you have a dozen Facebook posts over two weeks, you should make seven or so appropriate to your brand, approximately two about a different job that you support, and one or 2 an explicit call-to-action to purchase your music. This content model provides versatility and the chance to be imaginative with your virtual voice. This material should not be random. You need to really believe in what you are sharing. Whatever you share publicly returns to your image. If you publish about an unimportant project, your fans may wonder about the consistency of your voice.
70% of your social material should enhance your brand.
The largest bulk of your material ought to be focused on your story and brand. Maybe your brand name is hard, on the other hand your personality is with a funny attribute. Blend the 2 in a method that offers your followers a window into your personality. Try posting a photo of you belting in the studio, or writing a genuine note of thanks to your followers. Don’t forget, your audience want to get into your life, so usher them behind the scenes. Show them the exciting, ordinary, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media content needs to be shared from and for other bands.
If a band welcomed you to record with them in Tucson, let your fans in Arizona know about it. Build relationships with other artists, bands and influencers, and you’ll establish a beneficial network via social media. Think of these artists as amplifiers of your name. As an trending vocalist, you’ll be constantly gigging with other groups and teaming up with vocalists, freelance professional photographers, recording engineers, graphic designers, etc. Utilize this 20 percent of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content must be promotional.
LA based producer Flying Lotus installed a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Handling social networking requires focus, however it can be enjoyable. It’s a fantastic method to communicate with your fans. The group Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their music.