Social media marketing has to do with communicating with your fans. Everybody has that pal who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. You need to inform people regarding what you’re up to, however it does not have to be one-way.
When discussing social media strategy for artists in Tucson, Ok, honestly, is your social networking profile helping to the growth of your fan base? You probably have thoughtfully crafted music with focus on great art but if no one knows about your music, you’ll struggle to build a fan base. Musicians just starting invest excessive time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a conversation that is single direction, leaving followers without any way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, building your brand name and engaging the audience in a natural manner is the real goal. Check out the newartistmodel.com for more resources.
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Say you have a dozen social posts over 2 weeks, you should make 7 or so appropriate to your brand name, approximately 2 about a separate job that you are involved with, and 1 or two a direct CTA to purchase your promotional item. This content model gives versatility and the chance to be innovative with your social voice. This material shouldn’t be random. You have to truly believe in exactly what you’re sharing. Everything comes back to your brand. If you publish about an irrelevant project, your fans may question the consistency of your message.
70% of your social content must enhance your brand.
The largest bulk of your content must be focused on your story and brand name. Supposing your brand is hard, however your personality is with a funny attribute. Blend the two in a way that offers your followers a window into who you are. Try posting a video of you vocalizing in the studio, or composing a genuine thank you to your fans. Don’t forget, your audience want to get into your life, so usher them backstage. Show them the fun, ordinary, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media material must be shared from and for other singers.
If a band welcomed you to record with them in Tucson, let your followers in Arizona know about it. Build relationships with other musicians, vocalists and influencers, and you will establish a powerful network through social media. Think of these bands as amplifiers of your name. As an trending singer, you’ll be continuously playing with other groups and teaming up with musicians, freelance professional photographers, recording engineers, graphic designers, and so on. Use this 20% of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material must be promotional.
Los Angeles based producer Flying Lotus put up a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
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Managing social networking requires attention to detail, but it can be fun. It’s a great way to interact with your fans. The band Korn is yet another example of an artist who has built a loyal base of followers by engaging people even beyond their art.