Social media marketing has to do with communicating with your fans. Everybody has that good friend who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. You need to tell individuals about what you are up to, but it does not need to be one-way.
When discussing social media strategy for artists in Tucson, let’s be honest, is your social profile helping to the growth of your fan base? You probably have thoughtfully crafted product with attention to great art but if no one knows about your incredible talent, you’ll struggle to grow a fan base. Singers just beginning invest too much time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a communication that is single direction, leaving followers with no method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, constructing your brand and engaging the audience in a natural way is the best goal. Check out the newartistmodel.com for more resources.
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Say you have 10 social posts over 2 weeks, you should make seven or so pertinent to your brand name, approximately 2 about a different job that you support, and one or 2 an explicit CTA to buy your music. This content mix offers versatility and the chance to be imaginative with your social voice. This material shouldn’t be random. You need to truly believe in what you’re sharing. Whatever you share publicly returns to your brand name. If you publish about an irrelevant project, your fans might wonder about the consistency of your voice.
70 percent of your social material needs to build your brand.
The largest majority of your content needs to be centered on your message and brand name. Maybe your brand name is hard, but your personality is with a sense of humor. Mix the 2 in a manner that offers your fans a window into who you are. Try posting a video of you belting in the studio, or composing a sincere note of thanks to your fans. Remember, your fans want to get into your life, so usher them backstage. Show them the fun, boring, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content ought to be shared from and for other singers.
If a band invited you to sing with them in Tucson, let your fans in Arizona know about it. Build relationships with other musicians, vocalists and influencers, and you’ll establish a beneficial network by way of social media. Think of these bands as amplifiers of your brand. As an emerging vocalist, you’ll be continuously gigging with other bands and teaming up with artists, self-employed professional photographers, recording technicians, graphic designers, etc. Utilize this 20 percent of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material should be promotional.
Los Angeles based artist Flying Lotus set up a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Managing social media requires dedication, but it can be fun. It’s a terrific method to interact with your fans. The band Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their music.