Social network marketing is about interacting with your fans. Everybody has that good friend who shamelessly pours his or her self-promotion into your social media status reports, and it gets annoying. You need to tell people regarding what you are doing, however it does not have to be one-way.
When discussing social media strategy for artists in Phoenix, Ok, honestly, is your social profile helping to the growth of your fan base? You probably have thoughtfully created material with focus on great content but if no one knows about you, you’ll struggle to achieve a base of fans. Artists just starting invest too much time concentrating on self-promotion. And for most, the primary communications or marketing method they use is social media, but the problem is that this is a discussion that is single direction, leaving followers with no way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, building your brand and engaging your fans in a conversational manner is the ultimate goal. Check out the newartistmodel.com for more resources.
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Social Networking Tools:
Let’s say you have a dozen social posts over two weeks, you will want to make 7 or so pertinent to your brand name, approximately two about a separate group that you support, and 1 or 2 an explicit CTA to buy your product. This content mix offers flexibility and the chance to be creative with your social voice. This material should not be random. You must really believe in what you’re sharing. Everything comes back to your image. If you publish about an irrelevant project, your fans may wonder about the consistency of your message.
70% of your social content ought to enhance your brand.
The biggest majority of your content needs to be focused on your message and brand name. Maybe your brand name is dark, on the other hand your personality is with a funny attribute. Mix the 2 in a method that offers your followers a window into who you are. Try publishing a picture of you belting in the studio, or composing a sincere thank you to your followers. Remember, your audience want to get into your life, so usher them behind the scenes. Show them the fun, boring, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content ought to be shared from and for other bands.
If an artist invited you to perform with them in Phoenix, let your fans in Arizona know about it. Build relationships with other artists, bands and influencers, and you will develop a useful network through social media. Think of these bands as amplifiers of your name. As an up-and-coming vocalist, you’ll be continuously gigging with other groups and working together with vocalists, independent photographers, recording technicians, graphic designers, etc. Use this 20% of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content should be promotional.
Los Angeles based artist Flying Lotus put up a live-stream while playing his recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Handling social networking requires focus, but it can be fun. It’s a terrific way to communicate with your fans. The rock band Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their art.