Social media marketing has to do with communicating with your audience. Everyone has that buddy who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. You need to inform individuals regarding what you are doing, but it does not need to be one-way.
When discussing social media strategy for artists in Paradise, Ok, honestly, is your social networking presence helping to the growth of your audience? You probably have attentively crafted music with focus on great art but if no one knows about your music, you’ll struggle to grow a fan base. Artists just beginning invest too much time concentrating on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a communication that is single direction, leaving fans without any method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, developing your brand name and engaging your fans in a conversational manner is the real objective. Check out the newartistmodel.com for more resources.
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Let’s say you have 10 Facebook posts over two weeks, you will want to make 7 or so appropriate to your brand, approximately 2 about a separate group that you support, and one or two an explicit call-to-action to buy your music. This content mix offers versatility and the opportunity to be creative with your online voice. This material shouldn’t be arbitrary. You must genuinely believe in exactly what you’re sharing. Whatever you share publicly returns to your brand name. If you post about an irrelevant project, your followers may question the consistency of your message.
70% of your social material must develop your brand.
The biggest bulk of your material needs to be centered on your story and brand name. Supposing your brand name is hardcore, but your personality is with a funny attribute. Blend the two in a way that gives your followers a view into who you are. Try posting a photo of you vocalizing in the studio, or composing a sincere note of thanks to your fans. Remember, your fans want to get into your life, so usher them behind the scenes. Show them the exciting, boring, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media content ought to be shared from and for other singers.
If a band welcomed you to sing with them in Paradise, let your fans in Arizona know about it. Build relationships with other artists, vocalists and influencers, and you will develop a beneficial network via social media. Think of these influencers as amplifiers of your brand. As an trending singer, you’re continuously playing with other bands and collaborating with vocalists, independent professional photographers, sound technicians, graphic designers, and so on. Use this 20 percent of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content must be promotional.
LA based producer Flying Lotus put up a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Handling social media requires attention to detail, however it can be enjoyable. It’s a great way to communicate with your fans. The band Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their art.