Social network marketing has to do with communicating with your fans. Everyone has that good friend who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. You have to inform people about what you are up to, but it doesn’t need to be one-way.
When discussing social media strategy for artists in Mesa, let’s be honest, is your online profile contributing to the growth of your fan base? You probably have attentively created material with focus on great content but if no one knows about your music, you’ll struggle to build a base of fans. Singers just starting spend excessive time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a conversation that is one-direction, leaving fans with no method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, constructing your brand name and informing your fans in a conversational manner is the real goal. Check out the newartistmodel.com for more resources.
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Say you have a dozen social posts over two weeks, you should make 7 or so relevant to your image, approximately two about a separate group that you support, and 1 or 2 an explicit CTA to buy your product. This content mix offers versatility and the chance to be creative with your virtual voice. This material shouldn’t be arbitrary. You have to truly believe in what you’re sharing. Everything comes back to your brand name. If you post about an unimportant project, your followers may wonder about the consistency of your voice.
70% of your social material should build your brand.
The largest bulk of your content ought to be focused on your message and brand. Maybe your brand is dark, on the other hand your character is with a sense of humor. Mix the 2 in a method that gives your fans a window into who you are. Try publishing a photo of you belting in the studio, or writing a sincere thank you to your supporters. Don’t forget, your audience want to get into your life, so usher them into your home. Show them the exciting, normal, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content should be shared from and for other singers.
If a band welcomed you to perform with them in Mesa, let your fans in Arizona know about it. Establish relationships with other artists, vocalists and influencers, and you will establish a beneficial network via social media. Think of these artists as amplifiers of your name. As an emerging vocalist, you’ll be continuously gigging with other bands and collaborating with musicians, independent photographers, recording technicians, graphic designers, etc. Use this 20% of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content ought to be self-promoting.
LA based artist Flying Lotus set up a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Handling social media requires focus, however it can be enjoyable. It’s a excellent method to interact with your audience. The rock band Korn is yet another example of an artist who has built a loyal base of followers by engaging people even beyond their music.