Social media marketing is about communicating with your fans. Everybody has that friend who shamelessly pours his or her self-promotion into your social media status reports, and it gets annoying. You have to tell individuals about what you are up to, but it does not need to be one-way.
When discussing social media strategy for artists in Pomerene, let’s be honest, is your social media presence contributing to the growth of your fan base? You probably have attentively created product with attention to great content but if no one knows about your incredible talent, you’ll struggle to achieve an audience. Musicians just starting invest too much time concentrating on self-promotion. For many, the primary communications or marketing method they use is social media, but the trouble is that this is a conversation that is one-direction, leaving fans with no way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, building your brand and engaging the audience in a natural way is the best objective. Check out the newartistmodel.com for more resources.
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Let’s say you have 10 Facebook posts over 2 weeks, you should make seven or so appropriate to your brand, approximately two about a different job that you are involved with, and 1 or 2 an explicit call-to-action to buy your promotional item. This content model provides versatility and the chance to be innovative with your online voice. This content should not be random. You must genuinely believe in exactly what you’re sharing. Everything comes back to your image. If you publish about an irrelevant project, your fans may question the consistency of your voice.
70% of your social content ought to enhance your brand.
The biggest bulk of your material should be focused on your message and brand name. Maybe your brand name is hardcore, however your personality is with a sense of humor. Mix the 2 in a manner that offers your fans a view into your personality. Try posting a photo of you belting in the studio, or writing a sincere note of thanks to your fans. Don’t forget, your fans want to get into your life, so usher them backstage. Show them the fun, normal, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media material needs to be shared from and for other vocalists.
If a band invited you to sing with them in Pomerene, let your followers in Arizona know about it. Build relationships with other musicians, vocalists and influencers, and you’ll develop a advantageous network via social media. Think of these influencers as amplifiers of your name. As an up-and-coming vocalist, you’re constantly gigging with other groups and collaborating with artists, self-employed photographers, sound technicians, graphic designers, and so on. Utilize this 20 percent of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material should be promotional.
Los Angeles based artist Flying Lotus put up a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Managing social networking requires focus, but it can be enjoyable. It’s a great way to interact with your audience. The group Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their music.