Social network marketing has to do with interacting with your audience. Everyone has that friend who shamelessly pours his or her self-promotion into your social media status reports, and it gets annoying. You have to inform people about what you’re doing, but it doesn’t have to be one-way.
When discussing social media strategy for artists in Chino Valley, let’s be honest, is your social media profile helping to the growth of your audience? You probably have thoughtfully crafted product with focus on great art but if no one knows about your incredible talent, you’ll struggle to build a following. Bands just starting spend too much time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a discussion that is one-direction, leaving followers without any method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, building your brand and telling the audience in a conversational manner is the ultimate goal. Check out the newartistmodel.com for more resources.
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Digital Networking Tools:
Let’s say you have ten Facebook posts over 2 weeks, you will want to make seven or so pertinent to your brand, approximately 2 about a separate group that you support, and one or two a direct call-to-action to purchase your music. This content model offers versatility and the opportunity to be innovative with your social voice. This material should not be arbitrary. You need to genuinely believe in exactly what you’re sharing. Whatever you share publicly comes back to your brand. If you post about an irrelevant project, your followers may question the consistency of your voice.
70 percent of your social material needs to enhance your brand.
The biggest bulk of your material must be focused on your story and brand. Supposing your brand is hardcore, on the other hand your personality is with a funny attribute. Blend the two in a manner that offers your followers a window into your personality. Try posting a picture of you belting in the studio, or writing a sincere thank you to your followers. Remember, your fans want to get into your life, so usher them behind the scenes. Show them the exciting, normal, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network material needs to be shared from and for other vocalists.
If a band welcomed you to perform with them in Chino Valley, let your followers in Arizona know about it. Establish relationships with other musicians, bands and influencers, and you’ll establish a powerful network through social media. Think of these influencers as amplifiers of your name. As an trending singer, you’ll be constantly gigging with other groups and collaborating with musicians, self-employed photographers, sound engineers, graphic designers, etc. Utilize this 20 percent of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material should be self-promoting.
Los Angeles based producer Flying Lotus put up a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Managing social media requires focus, however it can be enjoyable. It’s a great method to communicate with your fans. The group Korn is yet another example of an artist who has built a loyal base of followers by engaging people even beyond their music.